![](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/croove.jpg?w=738\")
<\/p>\n<\/p>\n
Mercedes-Benz started testing out a new car sharing service in December of last year<\/a>, debuting Croove<\/a> in a limited pilot allowing people to rent out their cars on-demand for short stints in Munich. The program has proven successful enough for Mercedes to expand it to other German cities, including Berlin, where it began operations in mid-April.<\/p>\n The Daimler-owned car brand\u2019s program is very similar to competitors like Turo, since it connects users with vehicles owned by private individuals, rather than giving them access to vehicles owned by a single fleet operator, like Daimler\u2019s other car sharing venture car2go, which offers short-term, one-way rentals of Smart cars and select Mercedes-Benz vehicles.<\/p>\n Croove\u2019s peer-to-peer model means you get a relatively spread out selection of pick-up points to choose from, though you have to return the vehicle to its origin. There\u2019s also a paid delivery option, if you want the car to come to you, and while the service currently relies on a key hand-off, Daimler plans to eventually introduce keyless entry options to Croove. The service lets users set their own price, or trust Croove\u2019s discretion to establish a fair rate, taking into account supply and demand. Croove is also open to all vehicle makes and models.<\/p>\n The Croove experiment was a product of Mercedes-Benz\u2019s CASE unit, which is basically a skunkworks for connected, autonomous, mobility services and electric technology projects. Its expansion to other German metropolitan areas in effect signifies its graduation to a proper company, which should mean it\u2019ll its budget and product develop efforts grow considerably as well.<\/p>\n Among major car brands, Daimler\u2019s exploration of mobility services might be the most far-ranging. Car2go was early relative to many of its big brand peers, and the German company also acquires stakes in both myTaxi and Hailo before combining the companies into one ride-hailing endeavor.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/croove.jpg?w=680\")
Mercedes-Benz started testing out a new car sharing service in December of last year, debuting Croove in a limited pilot allowing people to rent out their cars on-demand for short stints in Munich. The program has proven successful enough for Mercedes to expand it to other German cities, including Berlin, where it began operations in mid-April. The Daimler-owned car brand’s program is… Read More<\/a><\/p>\n\n<\/img><\/a>
<\/img><\/a>
<\/img><\/a>
<\/img><\/a>
<\/img><\/a>
<\/img><\/a>\n<\/div>\n
<\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-339158","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=339158"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339158\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=339158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=339158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=339158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}