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China has long eluded Netflix. The company officially gave up on its original plan<\/a> to enter the country last October in favor of licensing deals, and\u00a0now it has inked its first major deal to give its programming a presence on Chinese soil.<\/p>\n Baidu\u2019s iQiyi<\/a>, a top video portal in China with nearly\u00a0500 million monthly viewers, has agreed to a deal that will see it show some Netflix content, according to The Hollywood Reporter<\/a>, although it isn\u2019t clear exactly which titles are covered. A Netflix spokesperson confirmed the deal to us at TechCrunch.<\/p>\n Netflix previously said that regulatory barriers had prevented it from launching its service in China \u2014 Syria and North Korea are the only two countries worldwide where it is not present<\/a> \u2014 but a spokesperson told The Hollywood Reporter that it hasn\u2019t entirely completely abandoned its China\u00a0goal.<\/p>\n \u201cWe\u2019d love to have direct relationship in China and it\u2019s just a matter of when and how, and that\u2019s something that we\u2019re trying to figure out over time,\u201d Robert Roy, Netflix\u2019s vice president of content acquisition, told the publication.<\/p>\n Amazon is another global player that has been locked out of China<\/a> due to regulatory concerns.<\/p>\n For now, though, Netflix is focused on closing similar distribution deals for Mainland China. It previously licensed out \u2018House of Cards\u2019 to video service Sohu, before regulators pulled it from China, but its agreement with iQiyi is likely to greatly increase its exposure in China.<\/p>\n iQiyi, which is owned by search engine giant Baidu, recently raised $1.5 billion<\/a> to pursue new content and build out its Netflix-subscription service. The company began with\u00a0an ad-supported model, but it is transitioning towards subscriptions like other rivals.\u00a0iQiyi claims 481 million users and\u00a05.579 billion hours of time spent on its service each month. The service is engaged\u00a0in\u00a0a dogfight with Alibaba-owned Youku Tudou, acquired via a $3.5 billion deal in 2015<\/a>, and rival services from Sohu and Tencent.<\/p>\n Netflix itself just reached 100 million subscribers, thanks to strong international growth<\/a>, and it\u00a0revealed plans to raise $1 billion<\/a>\u00a0to finance more video content and other strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/los-gatos_01.jpg?w=680\")
China has long eluded Netflix. The company officially gave up on its original plan to enter the country last October in favor of licensing deals, and\u00a0now it has inked its first major deal to give its programming a presence on Chinese soil. Baidu’s iQiyi, a top video portal in China with nearly\u00a0500 million monthly viewers, has agreed to a deal that will see it show some Netflix… Read More<\/a><\/p>\n\n<\/img><\/a>
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