{"id":339246,"date":"2017-04-25T22:32:50","date_gmt":"2017-04-25T14:32:50","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1481082"},"modified":"2017-04-25T22:32:50","modified_gmt":"2017-04-25T14:32:50","slug":"spotify-brings-its-behind-the-lyrics-annotations-to-android","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/spotify-brings-its-behind-the-lyrics-annotations-to-android\/","title":{"rendered":"Spotify brings its \u201cBehind the Lyrics\u201d annotations to Android"},"content":{"rendered":"

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Over a year ago, Spotify inked a deal<\/a> with music annotation startup Genius to provide the backstory to the songs you\u2019re streaming through a feature called \u201cBehind the Lyrics,\u201d which pops up additional commentary as you\u2019re listening to tracks on the service. Today, the company says the feature is finally making its way over to Android, where it will initially be available across a small handful\u00a0of\u00a0playlists.<\/p>\n

Android users worldwide will be able to see the \u201cBehind the Lyrics\u201d commentary on Spotify\u2019s own curated playlists,\u00a0Behind the Lyrics: Hip Hop<\/a> and Today\u2019s Top Hits<\/a>. When you\u2019re listening to songs on these playlists, the tracks will pop up lyrical excerpts, fun facts and stories from the artists themselves, says Spotify in an announcement<\/a> about the feature\u2019s launch.<\/p>\n

In addition,\u00a0Khalid is offering \u201cBehind the Lyrics\u201d\u00a0on\u00a0every track on his new album \u201cAmerican Teen<\/a>.\u201d<\/p>\n

These annotations play automatically, and make the process of listening to music more engaging. It\u2019s a bit like the modern-day take on reading the liner notes. Instead of flipping through pages of text and printed photos, however, you\u2019re meant to pay attention to your phone\u2019s screen as the music plays. For Spotify, this has the advantage of keeping users in its app \u2013 an app most people\u00a0today use in the background while they do other things.<\/p>\n

This increased time spent in app means the company\u00a0has a better\u00a0shot at introducing its other content to its\u00a0active listeners, including its videos, podcasts, clips, and original programming, as well as\u00a0pointing you to nearby concerts or artist merchandise.<\/p>\n

The \u201cBehind the Lyrics\u201d feature is now one of many ways artists can connect with their fans on Spotify \u2013 an area where iTunes, and its attempt at social networking called Connect \u2013 largely failed.<\/p>\n

Earlier this month, Spotify launched its artist dashboard<\/a>, which now lets artists\u00a0not only track their streaming numbers, but also configure their profiles. This includes picking their own photo, selecting favorite tracks and playlists \u2013 even those from fellow artists. With \u201cBehind the Lyrics,\u201d the artists have another means of reaching their audience and telling their stories, while music listeners get an upgraded feature that\u2019s not available on rival services like Apple Music.<\/p>\n

However, for this to really be successful, Spotify and Genius need to work together to open the annotation platform so any artist can create their own \u201cBehind the Lyrics\u201d-powered track.<\/p>\n

Spotify says the \u201cBehind the Lyrics\u201d feature is seen by \u201cmillions\u201d of iPhone users daily. With the expansion to Android, those numbers will soon grow.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Over a year ago, Spotify inked a deal with music annotation startup Genius to provide the backstory to the songs you’re streaming through a feature called “Behind the Lyrics,” which pops up additional commentary as you’re listening to tracks on the service. Today, the company says the feature is finally making its way over to Android, where it will initially be… Read More<\/a><\/p>\n

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