\u201cAt the heart of every Apple Store is the desire to educate and inspire the communities we serve,\u201d said Angela Ahrendts, Apple\u2019s senior vice president, Retail. \u201c\u2018Today at Apple\u2019 is one of the ways we\u2019re evolving our experience to better serve local customers and entrepreneurs. We\u2019re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.\u201d<\/p><\/blockquote>\n Many sessions will be taught by highly-trained Creative Pros<\/a>, which Apple describes as the “liberal arts equivalent” to its technical Geniuses. In select cities, Apple says world-class artists, photographers, and musicians will also teach sessions from “basics and how-to lessons” to “professional-level programs.”<\/p>\n “Today at Apple” will cater to all skill levels and ages, with special programs such as Teacher Tuesday and Kids Hour targeted towards families and educators respectively. Other sessions will focus on professional software such as Final Cut Pro X and Logic Pro X, or coding with the Swift Playgrounds app for iPad<\/a>.<\/p>\n Teachers can come together for Teacher Tuesday to learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift, Apple\u2019s programming language for iOS and Mac apps. Families can join weekend Kids Hour sessions ranging from music making to coding with robots.<\/p><\/blockquote>\n Apple said each of its stores will receive large displays created specifically for “Today at Apple” sessions. Each store will also have updated seating and sound. Apple has already renovated dozens of its existing retail stores with these next-generation features since 2015, with dozens more locations to follow this year.<\/p>\n Apple has been redesigning its stores under the leadership of retail chief Angela Ahrendts, the former CEO of luxury fashion brand Burberry. Ahrendts wants to position Apple Stores<\/a> as not only shopping destinations, but also as gathering places for the community. “Meet me at Apple,” she envisions someone as saying.<\/p>\n![\"\"](\"http:\/\/cdn.macrumors.com\/article-new\/2017\/04\/today_at_apple_jessica_hische_speaker_big_large_2x.jpg\")
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“Today at Apple” will offer programs with more than 60 different hands-on sessions in creative skills. The free sessions, which have been offered at Apple’s flagship Union Square store<\/a> in San Francisco since last year, will cover topics such as photography, videography, music, coding, art, and design.<\/p>\n