{"id":339273,"date":"2017-04-26T01:20:58","date_gmt":"2017-04-25T17:20:58","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1480778"},"modified":"2017-04-26T01:20:58","modified_gmt":"2017-04-25T17:20:58","slug":"the-internet-of-cows-herds-hackers-to-support-the-global-cattle-industry","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/the-internet-of-cows-herds-hackers-to-support-the-global-cattle-industry\/","title":{"rendered":"The Internet of Cows herds hackers to support the global cattle industry"},"content":{"rendered":"

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Cows are generally not top of mind among\u00a0those\u00a0who call the animal pen,\u00a0South of Market, San Francisco, home. But BovControl<\/a>, a\u00a0Brazilian startup building data analytics tools to support\u00a0livestock operations, is working to close the gap between\u00a0technologists and\u00a0ranchers. Host of the\u00a0Internet of Cows<\/a> hackathon, in partnership with Google Launchpad<\/a> and The Silicon Valley Forum<\/a>, the startup put groups\u00a0to work brainstorming solutions\u00a0for monitoring herds, exporting goods and securing loans.<\/p>\n

This is the forth time that the 17 person BovControl team has hosted this\u00a0hackathon. The company\u2019s mission is to enhance food production. It\u2019s core product, a mobile and web app which aggregates data from bovine ear rings, chips and smart scales and spits out digestible visualizations, contributes to that broader vision. But community events enable BovControl\u00a0to address other production inefficiencies\u00a0without the need for\u00a0entirely new products.<\/p>\n

Over the course of two days, four teams prepared presentations highlighting solutions to known problems facing ranchers.\u00a0One team, humorously named Cowculator, spent its time devising a solution to assist\u00a0small-scale ranchers with securing inventory financing. By highlighting the assets a rancher already has, taking into account metrics like sales and inventory, the team hopes to democratize the loan application process.<\/p>\n

\"\"<\/p>\n

Team Cowculator delivering their final presentation in front of judges<\/p>\n<\/div>\n

Another team, GlobalFarmers, designed a web app to help ranchers raising organic and sustainable beef find exporters interested in their specialty products. The group hypothesized that it could\u00a0charge exporters a listing fee for their services in facilitating the transaction and offer a paid premium tier.<\/p>\n

The final two teams, HerdWatch and Cows at Risk, help ranchers look after their precious cattle. The former, HeardWatch, is a tracking and notification solution for lost cows. Cows at Risk\u00a0is a health\u00a0monitoring app offering insights into temperature, heart-rate and location.<\/p>\n

On its own, Internet of Cows doesn\u2019t move the needle on world hunger, but\u00a0Hackathons get people talking and bring together likeminded communities.\u00a0In\u00a0a Valley where people intentionally connect hairbrushes to the internet<\/a>, it\u2019s refreshing to see\u00a0a startup using IoT to tackle a\u00a0real problem in a fun way.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Cows are generally not top of mind among\u00a0those\u00a0who call the animal pen,\u00a0South of Market, San Francisco, home. But BovControl, a\u00a0Brazilian startup building data analytics tools to support\u00a0livestock operations, is working to close the gap between\u00a0technologists and\u00a0ranchers. Host of the\u00a0Internet of Cows hackathon, in partnership with Google Launchpad and The Silicon Valley Forum, the… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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