{"id":339274,"date":"2017-04-26T01:16:32","date_gmt":"2017-04-25T17:16:32","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1480688"},"modified":"2017-04-26T01:16:32","modified_gmt":"2017-04-25T17:16:32","slug":"oneva-wants-to-make-it-easier-to-access-elder-infant-and-child-care-through-employee-benefits","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/oneva-wants-to-make-it-easier-to-access-elder-infant-and-child-care-through-employee-benefits\/","title":{"rendered":"Oneva wants to make it easier to access elder, infant and child care through employee benefits"},"content":{"rendered":"

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When it comes to finding someone to take care of your kids or your aging parent, the on-demand aspect of services that some businesses offer is not really a selling point. The most important element is trust and the peace of mind that you\u2019re hiring a qualified person to take care of some of the most important people in your life.<\/p>\n

On\u0113va<\/a> enables employers to offer elder, infant and child care, as well as housecleaning and other in-home services as employee benefits. All of On\u0113va\u2019s providers are verified through FBI background checks, criminal background checks, reference checks and ID verification. Of those who apply to be a caregiver, only six percent get through the startup\u2019s screening process. This startup is basically\u00a0bringing the gig economy to the corporate world and without all the risks of hiring an unvetted person.<\/p>\n

On\u0113va has been piloting its program with Microsoft since February of this year, and the results have been \u201cstaggering,\u201d On\u0113va CEO Anita Darden Gardyne, a proud 54-year-old black woman, told TechCrunch.<\/p>\n

\u201cThe fact that it\u2019s being brought about by a woman, and a minority woman at that is pretty cool,\u201d Microsoft Director of Supplier Diversity and Global Procurement Fernando Hernandez told TechCrunch.<\/p>\n

Male employees are booking over 60% of the in-home care jobs, with families spending 2.5x more than what On\u0113va had initially forecast. On average, each family is signing up for more than two services via the platform. Over 40% of the people who sign up request three or more different services.<\/p>\n

\u201cThe elderly care we provide is an evergreen market,\u201d Darden Gardyne said. \u201cFrom a corporate perspective, there\u2019s no data about how elder care affects the workforce. But elder care is the hidden giant in the room that we know either because we experience it at home or know other people who are having this as an issue right now.\u201d<\/p>\n

All in all, Microsoft says it\u2019s been a popular\u00a0employee benefit offering so far. The aim is to roll it out to all Microsoft employees down the road.<\/p>\n

\u201cThere\u2019s a need for it in the market,\u201d Hernandez said. \u201cWhether you\u2019re at the young end and need child care or at the other end looking at elder care or find yourself in that sandwich generation where you need both, the need is high.\u201d<\/p>\n

On\u0113va projects doing over $10 million in revenue in its first year of operating. But in order to scale, Oneva will need more capital. On\u0113va has raised $850,000 to date from friends, family and some angel investors. It\u2019s worth mentioning that just a little over 10 black women<\/a> in the startup industry have hit the $1 million fundraising mark<\/a>.<\/p>\n

\u201cI am very thrilled to be on the cusp of breaking that million-dollar mark and am confident that will happen in short order,\u201d Darden Gardyne said. \u201cMy investors are thrilled with our progress and our results, given our limited investment. It speaks to what we already know \u2014 that women and women of color in particular are highly efficient. In this moment, as we scale, having been starved by institutional investment has only made us stronger. It means I own more. It means we\u2019re agile.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" When it comes to finding someone to take care of your kids or your aging parent, the on-demand aspect of services that some businesses offer is not really a selling point. The most important element is trust and the peace of mind that you’re hiring a qualified person to take care of some of the most important people in your life. On\u0113va enables employers to offer elder, infant and… Read More<\/a><\/p>\n

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