{"id":339352,"date":"2017-04-26T20:05:48","date_gmt":"2017-04-26T12:05:48","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1481349"},"modified":"2017-04-26T20:05:48","modified_gmt":"2017-04-26T12:05:48","slug":"oracle-delivers-artificial-intelligence-across-its-customer-experience-cloud","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/oracle-delivers-artificial-intelligence-across-its-customer-experience-cloud\/","title":{"rendered":"Oracle delivers artificial intelligence across its customer experience cloud"},"content":{"rendered":"

<\/p>\n

Oracle<\/a> announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite<\/a>\u00a0 today that are designed to help\u00a0users\u00a0to deliver better, faster and more personal experiences.<\/p>\n

If you think you\u2019ve heard this before, it\u2019s because Oracle joins its customer experience\u00a0 competitors<\/a>\u00a0in offering a similar set of capabilities complete with underlying artificial intelligence, they are calling Adaptive Intelligence technology.<\/p>\n

To give you a sense how broad Oracle\u2019s customer experience offering\u00a0is, the suite includes Oracle Marketing Cloud, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloud and Oracle Social Cloud. That\u2019s a lot of clouds.<\/p>\n

The company hopes to use its flavor\u00a0of AI technology to bring a level of automation and machine learning to a set of \u00a0tasks, fueled by the data its many customer experience clouds are collecting. And Oracle claims to have boatloads of data \u2014 a collection of more than 5 billion global consumer and business IDs along with\u00a0more than 7.5 trillion data points collected on a monthly basis, according to the company.<\/p>\n

When you combine that much data with Oracle\u2019s compute power and artificial intelligence algorithms, it helps feed the machine learning beast, and should at least in theory continually improve the outcomes in the products taking advantage of the Adaptive Intelligence tools.<\/p>\n

Jack Berkowitz, VP of products and data science at Oracle, says Oracle is combining a series of\u00a0artificial intelligence techniques including natural language understanding, machine learning and neural networks to come up with optimal solutions. \u201cThe [AI] engine operates behind the scenes that does modeling and feature selection and can combine the algorithms uniquely for the use cases. We provide recipes for consumer problems versus [business]\u00a0problems, but then the system does the processing [automatically],\u201d Berkowitz explained.<\/p>\n

These capabilities appear in\u00a0applications across Oracle\u2019s customer experience product set and could include additional widgets, analytics and suggestions. That might take the form of more targeted recommendations in the commerce product, more personalized content in the marketing product, faster time to resolution in the customer service product, among others.<\/p>\n

Much like its competitors implementing this\u00a0technology, Oracle wants to put AI and machine learning within reach without a lot of extra work or\u00a0expertise on the customers\u2019\u00a0part, taking \u00a0care of all the complexity\u00a0behind the scenes.<\/p>\n

\u201cWe wanted to greatly simplify what it takes to make these [AI] capabilities on-boarded by companies. We don\u2019t walk in with armies of data scientists or require long integration projects. Connectivity and embedding is really right out of the box,\u201d he said.<\/p>\n

Whether that\u2019s the case with Oracle\u2019s customer experience\u00a0cloud solutions remains to be seen, but it\u2019s clear that the AI arms race is on and just about every vendor, big and small, is ready to compete along these lines.<\/p>\n

Featured Image: Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Oracle Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite\u00a0 today that are designed to help\u00a0users\u00a0to deliver better, faster and more personal experiences. If you think you’ve heard this before, it’s because Oracle joins its customer experience\u00a0 competitors\u00a0in offering a similar set of capabilities complete with underlying artificial… Read More<\/a><\/p>\n

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