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With the addition of a camera, Amazon\u2019s new Echo Look device<\/a> can now see and hear all. The device is a sort of standalone selfie machine so users can take full-length photos and videos of themselves specifically for the sake of checking their fashion choices in the morning.<\/p>\n The new home assistant answers to commands like \u201cAlexa, take a picture\u201d and \u201cAlexa, take a video\u201d \u2013 for the latter, users spin around accordingly to get shot from all side, taking selfies while keeping their hands free. Videos shot with the hands-free selfie stick can be recorded or viewed in real time.\u00a0At the very least, it\u2019ll let you make sure no one\u2019s adhered a Kick Me sign to your back before leaving the house.<\/p>\n It\u2019s an interesting and unexpected addition to the company\u2019s wildly successful product line. There\u2019s no built-in display here, but users can see what it sees on their handset. The device also works with the company\u2019s Style Check app, which uses machine learning to compare different outfit choices, awarding them an overall style rating.<\/p>\n The app uses a combination of machine learning and advice from experts in the style space. Letting AI pick out your clothing in the morning should be a pretty interesting experiment.<\/p>\n The app will also recommend styles to users, which presents a pretty clear revenue stream for the company after the hardware has been sold. That, after all, has alway been Amazon\u2019s M.O. when it comes to releasing hardware \u2014 sell it cheap and hook people in to buy more stuff through your service. The company has clearly been taking steps to increase style sales through its AmazonFashion vertical<\/a>, and for those who are interested in such things, this is a pretty decent hardware hook.<\/p>\n