{"id":339418,"date":"2017-04-27T08:35:23","date_gmt":"2017-04-27T00:35:23","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1482141"},"modified":"2017-04-27T08:35:23","modified_gmt":"2017-04-27T00:35:23","slug":"luxe-to-end-door-to-door-valet-service-will-launch-new-service-this-summer","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/luxe-to-end-door-to-door-valet-service-will-launch-new-service-this-summer\/","title":{"rendered":"Luxe to end door-to-door valet service, will launch \u201cnew service\u201d this summer"},"content":{"rendered":"

\"\"<\/p>\n

Luxe<\/a> started as a company that promised to make parking in busy cities less awful with an app that summoned blue-jacketed, scooter-carrying valets to your location to whisk your car away until you needed it back. It seems they\u2019re pivoting away from that initial vision.<\/p>\n

Users began receiving emails like the one below this afternoon, promising \u201ca new service\u201d by summer of this year:<\/p>\n

\n

We started Luxe four years ago to tackle the problem of scarce parking in urban centers \u2014 while also helping to build the city of the future. Along the way, we\u2019ve saved our customers countless hours and we\u2019re very grateful to have helped you reclaim some of your valuable time to focus on the important things in life while we took care of your car.<\/p>\n

Today, we have a couple pieces of news to announce. We are launching a new service in the Summer of 2017 that makes finding parking and servicing your vehicle even easier. We will tell you more when the launch date nears. Stay tuned! However, as a result, we will no longer be continuing our door-to-door valet service in San Francisco after Thursday May 25, 2017.<\/p>\n

\u2026<\/p>\n

If you\u2019d rather cancel before 5\/25, please let us know subscriptions@luxe.com and we will refund you for any unused days on your current billing cycle.<\/p>\n

Thank you again for being an invaluable Luxe user. We\u2019ve look forward to serving you once again in a few short months.<\/p>\n<\/blockquote>\n

We\u2019ve reached out to Luxe for comment, but the company had not responded at the time of publishing.<\/p>\n

Update:<\/strong> Curtis Lee, the CEO of Luxe, just confirmed the change on Twitter, saying that the company has \u201cplenty of cash\u201d but is \u201cchanging direction\u201d<\/p>\n

\n
\n

@Jason<\/a> @luxevalet<\/a> Not shutting down. Still plenty of cash. Changing direction so discontinuing the door-to-door valet service for now<\/p>\n

\u2014 Curtis Lee (@curtislee) April 27, 2017<\/a><\/p>\n<\/blockquote><\/div>\n

The company has raised over $75 million to date according to Crunchbase<\/a>, with its most recent round coming in at $50M in April of 2016<\/p>\n

Update #2:<\/strong> Lee also confirmed to me<\/a> that Luxe is ending its valet service in all cities it\u2019s currently operating in, not just San Francisco. He also says that the new service will be \u201cdifferent\u201d from the Luxe-branded parking garages they announced in March<\/a>, but \u201calong the same vein\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Luxe started as a company that promised to make parking in busy cities less awful with an app that summoned blue-jacketed, scooter-carrying valets to your location to whisk your car away until you needed it back. It seems they’re pivoting away from that initial vision. Users began receiving emails like the one below this afternoon, promising “a new service” by summer of… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-339418","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=339418"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339418\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=339418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=339418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=339418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}