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A new version of Apple Music will ship later this year that puts an increased emphasis on video content, and particularly its own original video programming, according to a new report from Bloomberg<\/a> out today. The piece delves into Apple\u2019s larger video plans, and suggests that the platform may host up to 10 original shows by year\u2019s end.<\/p>\n We already know about some of Apple efforts on video, including its documentaries on Drake\u2019s music label, Cash Money Records<\/a>\u00a0and Clive Davis<\/a>; its celeb-filled pitch-off series \u201cPlanet of the Apps<\/a>;\u201d and the recently delayed \u201cCarpool Karaoke<\/a>.\u201d Another show called \u201cCan\u2019t Stop Won\u2019t Stop\u201d from Live Nation and Sean \u201cDiddy\u201d Combs was also announced<\/a> today as an Apple Music exclusive, and Bloomberg sources said that a\u00a0documentary about Bad Boy Records was also on the way.<\/p>\n In a brief mention, the report also\u00a0lends credence to the ongoing rumors<\/a> of a series based on Beats Music co-founder Dr. Dre, saying that the show is in development.<\/p>\n Additionally, Apple Music head Jimmy Iovine\u00a0has talked with Warner Bros. Television, Bloomberg\u00a0said<\/a>, but he\u2019s\u00a0currently focused more on music-related video, including\u00a0a possible sequel to R. Kelly\u2019s rap opera \u201cTrapped in the Closet.\u201d Longer-term, Iovine has ambitions to take Apple Music video outside of the music genre, and has discussed ideas with\u00a0Brian Grazer, producer of \u201cEmpire\u201d and \u201cGenius\u201d and director J.J. Abrams.<\/p>\n Given Apple\u2019s plans to expand\u00a0its music service to include original\u00a0video, it\u2019s not surprising to hear that the app will get a makeover to better highlight this new content. Today, there is already video available\u00a0in Apple Music, but it\u2019s a bit tucked away. You first have to tap into the Browse section in the app, then scroll down to \u201cMusic Videos.\u201d<\/p>\n This section itself isn\u2019t that well-built, to be frank, as it largely\u00a0focuses on featured content, top videos and new releases. There isn\u2019t currently an\u00a0easy way to surface videos from genres you\u2019re interested in, nor is the section personalized to you.<\/p>\n Apple is expected to announce a new version of its iOS operating system, iOS 11, at its WWDC event this June, with a release date of later in the fall. We don\u2019t know much about its plans<\/a> for the software update at this point, but it\u2019s common for iOS updates to add improvements to its built-in suite of apps, which would include Apple Music.<\/p>\n","protected":false},"excerpt":{"rendered":" A new version of Apple Music will ship later this year that puts an increased emphasis on video content, and particularly its own original video programming, according to a new report from Bloomberg out today. The piece delves into Apple’s larger video plans, and suggests that the platform may host up to 10 original shows by year’s end. Read More<\/a><\/p>\n\n<\/img><\/a>
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