{"id":339739,"date":"2017-05-01T18:58:09","date_gmt":"2017-05-01T10:58:09","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1483601"},"modified":"2017-05-01T18:58:09","modified_gmt":"2017-05-01T10:58:09","slug":"twitter-will-offer-247-streaming-video-news-in-partnership-with-bloomberg","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/twitter-will-offer-247-streaming-video-news-in-partnership-with-bloomberg\/","title":{"rendered":"Twitter will offer 24\/7 streaming video news in partnership with Bloomberg"},"content":{"rendered":"

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Twitter\u2019s always on video programming plans didn\u2019t take long to come to light: The company\u2019s COO and CFO\u00a0Anthony Noto discussed the idea just last week<\/a>, and then late Sunday the Wall Street Journal<\/a> revealed that it would make good on this first with new media company Bloomberg, which will offer 24\/7 video news broadcasts on Twitter starting this fall.<\/p>\n

The new stream won\u2019t just be a stream of Twitter\u2019s existing TV content, either; it\u2019ll feature new, original reporting from Bloomberg\u2019s various global news offices, and content created and posted by Twitter users themselves, as curated and also verified by Bloomberg before being reposted to the channel.<\/p>\n

Bloomberg has already broadcast some live programming to Twitter, as part of a deal signed between the two in 2016<\/a> that introduced three shows to the social network, as well as the company\u2019s market trading coverage. During the run-up to the 2016 U.S. Presidential election, Twitter also offered live debate coverage via Bloomberg. The new arrangement is obviously expanded, but it sounds in many other regards to be a continuation of those efforts. Bloomberg\u2019s content will be ad-supported, and the news network will have total control over its content, the WSJ says.<\/p>\n

Noto told the newspaper that he believes Twitter is a great platform for live video programming as a way to reach audiences that aren\u2019t paying for standard TV, and that he believes Bloomberg is a perfect starting partner for leveraging that opportunity, which really makes it sound like there will be more to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Twitter’s always on video programming plans didn’t take long to come to light: The company’s COO and CFO\u00a0Anthony Noto discussed the idea just last week, and then late Sunday the Wall Street Journal revealed that it would make good on this first with new media company Bloomberg, which will offer 24\/7 video news broadcasts on Twitter starting this fall. The new stream… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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