{"id":339870,"date":"2017-05-03T02:31:58","date_gmt":"2017-05-02T18:31:58","guid":{"rendered":"http:\/\/tctechcrunch2011.wordpress.com\/?p=1484450"},"modified":"2017-05-03T02:31:58","modified_gmt":"2017-05-02T18:31:58","slug":"apples-new-portrait-mode-ad-shows-empty-streets-in-shanghai","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/apples-new-portrait-mode-ad-shows-empty-streets-in-shanghai\/","title":{"rendered":"Apple\u2019s new Portrait mode ad shows empty streets in Shanghai"},"content":{"rendered":"<p id=\"speakable-summary\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/waTteMeg4Ag?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>Apple has released a new ad showcasing the Portrait mode feature for the iPhone 7 Plus. This one is interesting because it was entirely shot in China, one of Apple\u2019s key markets with the U.S. and Europe.<\/p>\n<p>In particular, you can see a young couple in the streets of Shanghai. It looks like they\u2019re here to explore the city. The streets are busy and noisy. But once the man turns on Portrait mode on the iPhone 7 Plus, people disappear.<\/p>\n<p>I used to live in Shanghai a few years ago, and I have to say that it\u2019s quite impressive to see the streets of Shanghai without anyone \u2014 yes, even the famous <a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Bund\">Bund<\/a>. Apple couldn\u2019t remove the pollution from the sky though.<\/p>\n<p>The new <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/09\/21\/hands-on-with-the-iphone-7-plus-crazy-new-portrait-mode\/\">Portrait mode<\/a> takes advantage of the two cameras at the back of the device. It calculates the distance between the elements of the photo to add some software blur for the background.<\/p>\n<p>It shows the uniqueness of the iPhone as it lets you see a city through a new angle. I personally prefer a city full of life, but it creates a fun ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-02-at-8-29-59-pm.png?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-02-at-8-29-59-pm.png?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-02-at-8-29-59-pm.png?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-02-at-8-29-59-pm.png?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-02-at-8-29-59-pm.png?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-02-at-8-29-59-pm.png?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Apple has released a new ad showcasing the Portrait mode feature for the iPhone 7 Plus. This one is interesting because it was entirely shot in China, one of Apple&#8217;s key markets with the U.S. and Europe. In particular, you can see a young couple in the streets of Shanghai. It looks like they&#8217;re here to explore the city. The streets are busy and noisy. But once the man turns on&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/05\/02\/apples-new-portrait-mode-ad-shows-empty-streets-in-shanghai\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=ylUJWNjX9Q0:4eCR7WEPxWs:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=ylUJWNjX9Q0:4eCR7WEPxWs:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=ylUJWNjX9Q0:4eCR7WEPxWs:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=ylUJWNjX9Q0:4eCR7WEPxWs:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=ylUJWNjX9Q0:4eCR7WEPxWs:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=ylUJWNjX9Q0:4eCR7WEPxWs:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=ylUJWNjX9Q0:4eCR7WEPxWs:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=ylUJWNjX9Q0:4eCR7WEPxWs:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/ylUJWNjX9Q0\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-339870","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=339870"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/339870\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=339870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=339870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=339870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}