{"id":340029,"date":"2017-05-04T08:40:02","date_gmt":"2017-05-04T00:40:02","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/05\/03\/app-analytics-customer-app-discovery\/"},"modified":"2017-05-04T08:40:02","modified_gmt":"2017-05-04T00:40:02","slug":"apples-app-analytics-platform-now-includes-info-on-where-customers-discover-apps","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/apples-app-analytics-platform-now-includes-info-on-where-customers-discover-apps\/","title":{"rendered":"Apple&#8217;s App Analytics Platform Now Includes Info on Where Customers Discover Apps"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.macrumors.com\/article-new\/2017\/05\/appanalytics.jpg\" alt=\"\" width=\"256\" height=\"256\" class=\"alignright size-full wp-image-563477\"\/>Apple today <a href=\"https:\/\/developer.apple.com\/news\/\">announced<\/a> that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more information on where app referrals are coming from.<\/p>\n<p>Developers will be able to see if customers are finding apps from <a href=\"https:\/\/www.macrumors.com\/roundup\/app-store\/\">App Store<\/a> browsing and search, from within other apps, or from web referrals.\n<\/p>\n<blockquote readability=\"13\">\n<p>App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.<\/p>\n<\/blockquote>\n<p>Apple first debuted its <a href=\"https:\/\/www.macrumors.com\/2015\/05\/13\/app-analytics-beta-available-to-all-developers\/\">app analytics platform<\/a> in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.macrumors.com\/article-new\/2017\/05\/appanalytics.jpg\" alt=\"\" width=\"256\" height=\"256\" class=\"alignright size-full wp-image-563477\" \/>Apple today <a href=\"https:\/\/developer.apple.com\/news\/\">announced<\/a> that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more information on where app referrals are coming from.<\/p>\n<p>Developers will be able to see if customers are finding apps from <a href=\"https:\/\/www.macrumors.com\/roundup\/app-store\/\">App Store<\/a> browsing and search, from within other apps, or from web referrals.<\/p>\n<blockquote><p>App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.<\/p><\/blockquote>\n<p>Apple first debuted its <a href=\"https:\/\/www.macrumors.com\/2015\/05\/13\/app-analytics-beta-available-to-all-developers\/\">app analytics platform<\/a> in May of 2015, giving developers a detailed look at app usage statistics to enable them to create more effective advertising campaigns.<\/p>\n<div class=\"linkback\">Tags: <a href=\"https:\/\/www.macrumors.com\/roundup\/app-store\/\">App Store<\/a>, <a href=\"https:\/\/www.macrumors.com\/roundup\/app-analytics\/\">App Analytics<\/a>, <a href=\"https:\/\/www.macrumors.com\/roundup\/apple-developer-program\/\">Apple Developer Program<\/a> <\/div>\n<p><a href=\"https:\/\/forums.macrumors.com\/threads\/app-analytics-customer-app-discovery.2044265\/\">Discuss this article<\/a> in our forums<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=IcDpjtxEIjw:iuN5pRjzy0E:6W8y8wAjSf4\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=6W8y8wAjSf4\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=IcDpjtxEIjw:iuN5pRjzy0E:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MacRumors-All\/~4\/IcDpjtxEIjw\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-340029","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340029"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340029\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}