{"id":340131,"date":"2017-05-05T05:38:36","date_gmt":"2017-05-04T21:38:36","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1485651"},"modified":"2017-05-05T05:38:36","modified_gmt":"2017-05-04T21:38:36","slug":"beatie-wolfe-brings-her-new-album-raw-space-to-life-with-augmented-reality","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/beatie-wolfe-brings-her-new-album-raw-space-to-life-with-augmented-reality\/","title":{"rendered":"Beatie Wolfe brings her new album Raw Space to life with augmented reality"},"content":{"rendered":"<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PUkxogzturU?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p id=\"speakable-summary\">Singer-songwriter Beatie Wolfe is using technology to try to recapture some of music\u2019s\u00a0old-school magic and physicality.<\/p>\n<p>We met with Wolfe last year to talk about <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2016\/03\/31\/beatie-wolfe-shows-off-her-nfc-powered-musical-jacket\/\" rel=\"noopener noreferrer\">her NFC-powered jacket<\/a>, where you could tap your phone against the jacket and bring up <a target=\"_blank\" href=\"http:\/\/www.beatiewolfe.com\/take-me-home-jacket\" rel=\"noopener noreferrer\">a website promoting one of her singles<\/a>.<\/p>\n<p>For the launch of her new album <a target=\"_blank\" href=\"https:\/\/www.beatiewolfe.com\/music-raw-space\/\" rel=\"noopener noreferrer\">Raw Space<\/a>, Wolfe teamed up with Nokia Bell Labs (that\u2019s the historic research facility Bell Labs, now <a target=\"_blank\" href=\"http:\/\/njtechweekly.com\/art\/3011-weldon-says-bell-labs-acquisition-by-nokia-is-good-for-the-labs-and-for-new-jersey\/\" rel=\"noopener noreferrer\">owned by Nokia<\/a>) and <a target=\"_blank\" href=\"http:\/\/design-io.com\" rel=\"noopener noreferrer\">Design IO<\/a>. Starting tomorrow, May 5, Bell Labs will be <a target=\"_blank\" href=\"https:\/\/www.beatiewolfe.com\/#360-section\" rel=\"noopener noreferrer\">streaming 360-degree footage<\/a> from <a target=\"_blank\" href=\"https:\/\/www.bell-labs.com\/anechoic-chamber\/\" rel=\"noopener noreferrer\">its anechoic chamber<\/a> \u2014 a room with no echoes, where a vinyl version of Raw Space will be playing.<\/p>\n<p>The video will also include augmented reality animation created by Design IO, aimed at illustrating the emotions and ideas of the songs. Because some of the animation is generated in real time, it should look different each time\u00a0through.<\/p>\n<p> \u201cI\u2019d been really thinking about this idea of: What would the anti-stream for today\u2019s streaming world look like?\u201d Wolfe said. \u201cAnd how could you kind of recreate that tangible component, all of the artwork that we\u2019re currently missing out of that streaming experience, with this really pure sound \u2014 and bring that to life for today\u2019s generation?\u201d<\/p>\n<p>This is happening under the umbrella of Bell Labs\u2019 <a target=\"_blank\" href=\"https:\/\/www.bell-labs.com\/explore\/experiments-art-and-technology\/\" rel=\"noopener noreferrer\">Experiments in Arts and Technology<\/a>, a 50-year-old collaborative program\u00a0whose past participants include artists like John Cage and Robert Rauschenberg. Bell Labs president and Nokia CTO Marcus Weldon said the program has \u201cattenuated\u201d over the decades, but he\u2019s hoping to kickstart it by working with Wolfe.<\/p>\n<p>\u201cWe thought, well, fiftieth anniversary, it\u2019s time to revisit this,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/beatie_bell.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"Beatie Wolfe Bell Labs\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/beatie_bell.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/beatie_bell.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/beatie_bell.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/beatie_bell.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/beatie_bell.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Singer-songwriter Beatie Wolfe is using technology to try to recapture some of music&#8217;s old-school magic and physicality. For the launch of her new album, Raw Space, Wolfe teamed up with Nokia Bell Labs and Design IO. Starting May 5, Bell Labs will be streaming 360-degree footage from its anechoic chamber &#8212; a room with no echoes, where a vinyl version of Raw Space will be playing. <a href=\"https:\/\/techcrunch.com\/2017\/05\/04\/beatie-wolfe-raw-space\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=tn4ITMwp9wE:dtmlZqUeb_k:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=tn4ITMwp9wE:dtmlZqUeb_k:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=tn4ITMwp9wE:dtmlZqUeb_k:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=tn4ITMwp9wE:dtmlZqUeb_k:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=tn4ITMwp9wE:dtmlZqUeb_k:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=tn4ITMwp9wE:dtmlZqUeb_k:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=tn4ITMwp9wE:dtmlZqUeb_k:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=tn4ITMwp9wE:dtmlZqUeb_k:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/tn4ITMwp9wE\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-340131","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340131"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340131\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}