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YouTube wrapped up tonight\u2019s BrandCast event for advertisers by announcing seven new shows<\/a>.<\/p>\n Some of them come from YouTube stars like Rhett and Link<\/a>, who are creating\u00a0a longform expansion of\u00a0Good Mythical Morning<\/em>, and The Slow Mo Guys<\/a>, who are launching something called The Super Slow Show<\/em>.<\/p>\n The other shows feature stars from beyond YouTube. There\u2019s Ellen\u2019s Show Me More Show<\/em>, a twice-weekly behind-the-scenes program\u00a0from Ellen Degeneres; Kevin Hart: What The Fit<\/em>, a comedic fitness show starring the eponymous comedian; I Am: Demi Lovato<\/em>, which shows the process of writing and recording Lovato\u2019s new album; a Katy Perry Live Special<\/em>; and Best.Cover.Ever.<\/a><\/em>, produced by Ryan Seacrest and hosted by Ludacris, where fans from around the world can compete to duet with their favorite musicians.<\/p>\n All of these shows will be ad-supported, a point underlined by YouTube Chief Business Officer Robert Kyncl. More and more content,\u00a0he said, is being created\u00a0for ad-free subscription services (like Netflix) and for premium cable: \u201cWe see these shows as a way to partner with you to buck this trend.\u201d<\/p>\n YouTube CEO Susan Wojcicki acknowledged that YouTube may have to do more work than usual to win\u00a0advertisers, given recent concerns\u00a0around brand safety<\/a> \u2014 namely, the fact that ads were running offensive content, unbeknownst to the advertisers.<\/p>\n \u201cWe apologize for letting some of you down,\u201d said YouTube CEO Susan Wojcicki. \u201cI\u2019m here to say that we can and we will do better.\u00a0Over the past few weeks, our teams have been working around the clock to make important changes to make sure ads show up in the right place.\u201d<\/p>\n By the way, that line I tried to draw earlier between YouTube and non-YouTube stars seems to be blurring \u2014 a point underlined by James Corden, one of the night\u2019s performers. Corden said he was actually \u201cquite reticent\u201d about taking his current Late Late Show<\/em> hosting gig, because he wasn\u2019t sure how much impact he could have hosting a TV show that aired after 12:30am every night. Apparently, it was YouTube that changed his mind.<\/p>\n \u201cI realized that I didn\u2019t have to make a show for any timeslot, because we have the Internet, and more than that we had YouTube,\u201d Corden said. \u201cHere was a platform that allowed us to show every second of our show throughout every minute of our day, and if it\u2019s good people will find it.\u201d<\/p>\n So Corden said his team worked to create \u201cthe most conventional television talk show that could\u00a0be sliced up and found by an audience whenever they wanted to find it.\u201d<\/p>\n The approach has paid off, with Corden\u2019s carpool karaoke video with Adele<\/a> becoming the most viral video of 2016, and The Late Late Show<\/em> receiving 2.8 billion views on YouTube over the past two years.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/youtube-ios.jpg?w=680\")
YouTube wrapped up tonight’s BrandCast event for advertisers by announcing seven new shows. Some of them come from YouTube stars like Rhett and Link, who are creating\u00a0a longform expansion of\u00a0Good Mythical Morning, and The Slow Mo Guys, who are launching something called The Super Slow Show. The other shows feature stars from beyond YouTube. There’s Ellen’s Show Me More Show,… Read More<\/a><\/p>\n\n<\/img><\/a>
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