{"id":340197,"date":"2017-05-06T01:10:02","date_gmt":"2017-05-05T17:10:02","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1485925"},"modified":"2017-05-06T01:10:02","modified_gmt":"2017-05-05T17:10:02","slug":"nuggets-new-app-finds-the-best-deals-on-amazon","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/nuggets-new-app-finds-the-best-deals-on-amazon\/","title":{"rendered":"Nugget\u2019s new app finds the best deals on Amazon"},"content":{"rendered":"

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There are a number of great deals to be had on Amazon, but finding them across the retailer\u2019s vast array of products is still a challenge. That\u2019s where a new app called Nugget<\/a> comes in. The app scours Amazon\u00a0for higher-quality products at lower prices, and then curates them into categories you can browse from your phone. All its deals are sourced from Amazon, so you don\u2019t have to worry about\u00a0fulfillment, shipping or customer service issues. Plus, a majority\u00a0of the recommended products include\u00a0Prime shipping, for faster, 2-day delivery.<\/p>\n

The idea with Nugget is to offer an alternative to popular shopping apps like Wish, which also cater to bargain hunters<\/a>.<\/p>\n

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But the problem with Wish is that its collection of low-cost\u00a0unbranded clothes, jewelry, household items, smartphone cases, and more largely comes directly from China. Wish shoppers tend to\u00a0complain about lengthy ship times, poorly\u00a0made products, or clothing that runs smaller than expected \u2013 though many are willing to deal with the downsides in return for the ridiculously low prices.<\/p>\n

Nugget is also similar in other ways to Canopy<\/a>, a shopping app that curates Amazon\u2019s best products. However, Canopy\u2019s suggestions aren\u2019t necessarily low-cost items. Amazon is also now offering its own curated store through a site feature called Interesting Finds<\/a>.<\/p>\n

Nugget, meanwhile, is carving out a niche that\u2019s focused more on the deals to be found on\u00a0Amazon.<\/p>\n

The idea for the app comes from San Francisco-based developer Tom Schmidt, previously a product manager at both Facebook and Instagram.<\/p>\n

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He says that apps like Canopy and Amazon\u2019s Interesting Finds were inspirations for Nugget.<\/p>\n

\u201cWe think [Canopy]\u00a0could have done a better job on mobile and went for this high-end aesthetic which doesn\u2019t really fit the Amazon affiliate business model,\u201d explains Schmidt. \u201cPeople are much less concerned about free shipping and more much concerned with finding the right item when spending $100+,\u201d he says.<\/p>\n

Schmidt believes a price point of under $20 works better on mobile, and built Nugget with mobile discovery in mind.<\/p>\n

The startup\u00a0uses a combination of machine learning and human curation (via a network of contractors, the site says<\/a>), who help pick\u00a0the products featured on Nugget. The human curators help to de-dupe the content, and find items that represent\u00a0the best deal with the best shipping options.<\/p>\n

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    The products are organized on Nugget into different categories for easier discovery. There\u2019s a section with the latest deals, and another for just those items under $10, followed by categories like gadgets, women\u2019s watches, home decor, hobbies, phone upgrades, bags, women\u2019s fashion, beauty, and snacks. (The app will show you men\u2019s\u00a0or women\u2019s\u00a0items, based on your Facebook gender info provided at sign up.)<\/p>\n

    As you browse through the deals, you can \u201cheart\u201d them to save them to a \u201cMy Nuggets\u201d page in the app for later purchase, or you can tap through to be taken to Amazon to buy.<\/p>\n

    The app takes advantage of Amazon\u2019s support for deeplinked affiliate links<\/a>, so Nugget will actually launch the Amazon app installed on your phone and take you directly to the item\u2019s page for a one-click checkout.<\/p>\n

    Bootstrapped Nugget makes money through affiliate fees for now, but may consider other monetization options in the future, Schmidt says.<\/p>\n

    The app is a free download on both the iTunes App Store<\/a> and Google Play.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \"\" There are a number of great deals to be had on Amazon, but finding them across the retailer’s vast array of products is still a challenge. That’s where a new app called Nugget comes in. The app scours Amazon\u00a0for higher-quality products at lower prices, and then curates them into categories you can browse from your phone. All its deals are sourced from Amazon, so you don’t… Read More<\/a><\/p>\n

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