{"id":340205,"date":"2017-05-06T01:56:36","date_gmt":"2017-05-05T17:56:36","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/05\/05\/tim-cook-strong-demand-2016-macbook-pro\/"},"modified":"2017-05-06T01:56:36","modified_gmt":"2017-05-05T17:56:36","slug":"tim-cook-says-strong-demand-for-2016-macbook-pro-helped-set-new-mac-sales-record-last-quarter","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/tim-cook-says-strong-demand-for-2016-macbook-pro-helped-set-new-mac-sales-record-last-quarter\/","title":{"rendered":"Tim Cook Says &#8216;Strong Demand&#8217; For 2016 MacBook Pro Helped Set New Mac Sales Record Last Quarter"},"content":{"rendered":"<p>[unable to retrieve full-text content]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple reported its <a href=\"https:\/\/www.macrumors.com\/2017\/05\/02\/2q-2017-results\/\">second quarter earnings results<\/a> earlier this week, and during its subsequent conference call, CEO <a href=\"https:\/\/www.macrumors.com\/roundup\/tim-cook\/\">Tim Cook<\/a> said Mac revenue hit a new March quarter record due to &#8220;strong demand&#8221; for the latest <a href=\"https:\/\/www.macrumors.com\/roundup\/macbook-pro\/\"><a href=\"https:\/\/www.macrumors.com\/roundup\/retina-macbook-air\/\">MacBook<\/a> Pro<\/a> with Touch Bar models, released in October 2016.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.macrumors.com\/article-new\/2017\/04\/mbp-trio-2016.jpg\" alt=\"\" width=\"800\" height=\"213\" class=\"aligncenter size-full wp-image-558275\" \/><br \/>\n<\/p>\n<blockquote><p>We had great Mac results during the quarter. Revenue grew 14 percent to a new March quarter record, and we gained market share thanks to strong demand for our new MacBook Pros. Our Mac business has generated over &#36;25 billion in revenue over the past four quarters.<\/p><\/blockquote>\n<p>Apple sold 4.2 million Macs in the quarter, up four percent from the 4 million it sold in the year-ago quarter, but it does not break out sales on a model-by-model basis. Mac-related revenue totaled 5.8 billion, up 14 percent from 5.1 million in the year-ago quarter, a new all-time record in the second quarter.<\/p>\n<p>Apple&#8217;s record March quarter was achieved despite a lack of hardware updates to the MacBook, <a href=\"https:\/\/www.macrumors.com\/roundup\/macbook-air\/\">MacBook Air<\/a>, <a href=\"https:\/\/www.macrumors.com\/roundup\/imac\/\">iMac<\/a>, <a href=\"https:\/\/www.macrumors.com\/roundup\/mac-pro\/\">Mac Pro<\/a>, and <a href=\"https:\/\/www.macrumors.com\/roundup\/mac-mini\/\">Mac mini<\/a> in over one to three years depending on the model. The MacBook Pro was the only Mac that Apple updated in 2016, beyond <a href=\"https:\/\/www.macrumors.com\/2016\/04\/19\/13-inch-macbook-air-8gb-ram-standard\/\">making 8GB RAM standard on the 13-inch MacBook Air<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.macrumors.com\/article-new\/2017\/05\/mac-buyers-guide-may-2017.jpg\" alt=\"\" width=\"800\" height=\"133\" class=\"aligncenter size-full wp-image-563861\" \/><center><em><a href=\"https:\/\/buyersguide.macrumors.com\/#Mac\">MacRumors Buyer&#8217;s Guide<\/a><\/em><\/center><br \/>\n<br \/>\nEven the 2016 MacBook Pro faced its fair share of criticism when it launched. Some <a href=\"https:\/\/www.macrumors.com\/2016\/11\/02\/professional-mac-users-complaints-grow-apple-event\/\">professional users were disappointed<\/a> about the removal of all but two or four Thunderbolt 3 ports, while others faced <a href=\"https:\/\/www.macrumors.com\/2016\/12\/03\/macbook-pro-battery-life-concerns\/\">battery life concerns<\/a> and <a href=\"https:\/\/www.macrumors.com\/2016\/12\/02\/new-macbook-pro-graphics-issues\/\">graphics issues<\/a> that were eventually addressed with software updates.<\/p>\n<p>Fortunately, updates are on the horizon. Last month, Apple made the rare move of pre-announcing that it&#8217;s working on <a href=\"https:\/\/www.macrumors.com\/2017\/04\/04\/apple-says-new-imacs-coming-this-year\/\">new pro-focused iMac models<\/a> that will launch later this year. It&#8217;s also <a href=\"https:\/\/www.macrumors.com\/2017\/04\/04\/apple-updates-mac-pro-and-more\/\">working on a new Mac Pro<\/a> that will feature a &#8220;modular&#8221; design, after admitting the 2013 model has thermal constraints.<\/p>\n<p>Apple analyst <a href=\"https:\/\/www.macrumors.com\/roundup\/ming-chi-kuo\/\">Ming-Chi Kuo<\/a> of KGI Securities said <a href=\"https:\/\/www.macrumors.com\/2017\/01\/16\/kaby-lake-macbooks-ming-chi-kuo\/\">new 13-inch and 15-inch MacBook Pro models<\/a> with faster Kaby Lake processors would enter mass production in the June quarter. He also said new 12-inch MacBook models would enter production in the spring, and some high-end models could supposedly have 16GB of RAM.<\/p>\n<p>Kuo also mentioned a &#8220;15-inch MacBook&#8221; that would include 32GB of RAM and enter mass production in the early fourth quarter, which starts in September. He said the model would be &#8220;the most significantly redesigned product this year,&#8221; and he believes it will adopt desktop-class RAM to satisfy high-end users.<\/p>\n<p>Hardware references to possible next-generation MacBook Pro models were <a href=\"https:\/\/www.macrumors.com\/2017\/02\/07\/kaby-lake-macbook-pro-references-macos-10-12-4\/\">discovered in macOS 10.12.4<\/a> in February. It&#8217;s less certain if the MacBook Air will continue to receive updates, or be supplanted by the 12-inch MacBook entirely, while Apple said the <a href=\"https:\/\/www.macrumors.com\/2017\/04\/04\/apple-says-mac-mini-is-important\/\">Mac mini remains an &#8220;important product&#8221;<\/a> in its lineup.<\/p>\n<p> &#8220;We&#8217;re investing aggressively in [the Mac&#8217;s] future, and we are very excited about the innovation we can bring to the platform,&#8221; said Cook.<\/p>\n<div class=\"linkback\">Related Roundup: <a href=\"https:\/\/www.macrumors.com\/roundup\/macbook-pro\/\">MacBook Pro<\/a> <br \/>Tag: <a href=\"https:\/\/www.macrumors.com\/roundup\/tim-cook\/\">Tim Cook<\/a> <br \/>Buyer&#8217;s Guide: <a href=\"https:\/\/buyersguide.macrumors.com\/#Retina_MacBook_Pro\">MacBook Pro (Neutral)<\/a> <\/div>\n<p><a href=\"https:\/\/forums.macrumors.com\/threads\/tim-cook-strong-demand-2016-macbook-pro.2044492\/\">Discuss this article<\/a> in our forums<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=yxmfud9ko6k:cpfvsGNEIss:6W8y8wAjSf4\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=6W8y8wAjSf4\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=yxmfud9ko6k:cpfvsGNEIss:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MacRumors-All\/~4\/yxmfud9ko6k\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-340205","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340205"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340205\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}