{"id":340209,"date":"2017-05-06T03:24:54","date_gmt":"2017-05-05T19:24:54","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1485916"},"modified":"2017-05-06T03:24:54","modified_gmt":"2017-05-05T19:24:54","slug":"growlabs-nabs-2-2m-to-automate-outbound-sales","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/growlabs-nabs-2-2m-to-automate-outbound-sales\/","title":{"rendered":"Growlabs nabs $2.2M to automate outbound sales"},"content":{"rendered":"

<\/p>\n

Just six months into its life,\u00a0Growlabs<\/a>, a startup using machine intelligence to\u00a0support outbound sales teams, has raised a $2.2 million seed round. Founded by\u00a0Ben Raffi, the creator of ticketing app Universe,\u00a0Growlabs helps businesses reduce their customer acquisition costs by enabling smalls sales teams to\u00a0do more with less.<\/p>\n

From his past work with Universe, Raffi knows how difficult it can be to scale apps without ballooning CAC. Teams can spend upwards of 80 percent of their time researching and cold emailing contacts with no guarantee that their efforts will lead to sales.<\/p>\n

\u201cWe were doing\u00a0lead generation and nothing was really good,\u201d explained\u00a0Raffi. \u201cI had to duct tape a lot of things.\u201d<\/p>\n

With Growlabs, sales teams can specify the type of contact and business they want to target\u00a0and the platform will automatically\u00a0generate leads, begin sending emails and vet the inbound responses.<\/p>\n

Growlabs combines machine learning with a database of 350 million prospects to identify and target the contacts you\u2019ll be most likely to close a sale with. And by collecting data on every interaction, the platform is able to provide\u00a0advice\u00a0for users in\u00a0determining when to send emails and how many follow-ups to attempt.<\/p>\n

\"\"<\/p>\n

Beyond basic analytics, Growlabs has also implemented natural language processing for analyzing the content of emails. By classifying messaging, it\u00a0can provide feedback on what pitches\u00a0typically work best for specific management roles \u2014 a hook that impresses a CTO might fall completely flat for a CMO.<\/p>\n

By choosing to charge clients on a per qualified lead generated basis, Growlabs becomes a realistic option for smaller businesses that otherwise might not be able to afford a costly, SaaS-only, subscription.\u00a0Raffi told me that Growlabs\u2019 smallest clients typically use the service to send a few thousand emails per month and larger clients have\u00a0used it to push 20 to 30,000 emails.<\/p>\n

Today\u2019s round was composed of angels and other strategic investors with prior experience in B2B sales. Raffi hopes that these resources will help the eight person team close its own sales with new\u00a0small to medium size businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Just six months into its life,\u00a0Growlabs, a startup using machine intelligence to\u00a0support outbound sales teams, has raised a $2.2 million seed round. Founded by\u00a0Ben Raffi, the creator of ticketing app Universe, \u00a0Jaclyn Klein and Safeer Jiwan,\u00a0Growlabs helps businesses reduce their customer acquisition costs by enabling smalls sales teams to\u00a0do more with less. From his past work with… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-340209","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340209"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340209\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}