{"id":340295,"date":"2017-05-08T02:13:30","date_gmt":"2017-05-07T18:13:30","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1486339"},"modified":"2017-05-08T02:13:30","modified_gmt":"2017-05-07T18:13:30","slug":"the-handmaids-tale-is-critical-to-the-success-of-hulus-live-tv-service","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/the-handmaids-tale-is-critical-to-the-success-of-hulus-live-tv-service\/","title":{"rendered":"\u201cThe Handmaid\u2019s Tale\u201d is critical to the success of Hulu\u2019s Live TV service"},"content":{"rendered":"<p id=\"speakable-summary\">People tend to think in terms of what they want but don\u2019t have, as opposed to what they have and don\u2019t need. This is poignantly clear in the world of video streaming services. Outright cutting the cord hasn\u2019t trended as quickly as pundits predicted; instead, Netflix, Hulu, HBONow, Amazon Prime and the rest seem to be something that many buyers view as supplementary. But which one(s) should get their hard earned cash?<\/p>\n<p>That comes down to the content \u2014 who has the stuff everyone says they \u201cjust have to watch\u201d?<\/p>\n<p>For Hulu, \u201cThe Handmaid\u2019s Tale\u201d is the streaming service\u2019s big moment. And instead of treating this like a race, Hulu is treating the competitive landscape like a chess board.<\/p>\n<p>\u201cThe Handmaid\u2019s Tale\u201d is based on a novel written by Margaret Atwood written in 1985, which has spent the last six weeks on the NYT Best Seller\u2019s list. It\u2019s the story of a <em>very<\/em> near-future dystopia in which the religious right runs a military state after infertility rates dropped to a terrifying low. Women who are fertile, like main character Offred\/June, are forced to bear children (through rape) for the elite and their wives.<\/p>\n<p>Hulu\u2019s original programming up to this point hasn\u2019t been bad, per se \u2014 shows like \u201cDifficult People\u201d and \u201cCasual\u201d have caught the attention of critics, and \u201cThe Mindy Project\u201d is a crowd-pleaser that left Fox for Hulu recently. But nothing in Hulu\u2019s original programming portfolio rivals series like Netflix\u2019s \u201cHouse of Cards\u201d and \u201cOrange Is The New Black\u201d or HBO\u2019s \u201cGame of Thrones.\u201d<\/p>\n<p>\u201cThe Handmaid\u2019s Tale\u201d gives these shows a real run for their money, and finally makes a Hulu subscription an actual must-have, instead of a convenience.<\/p>\n<p>For a long time, Hulu has been the streaming service that lets you catch up on recent television \u2014 you can watch last night\u2019s episode of \u201cScandal\u201d or \u201cSouth Park\u201d without having a proper cable subscription, or more importantly, without having to watch 20 minutes of live TV commercials.<\/p>\n<p>Netflix, on the other hand, has focused on offering full series that are no longer on television (like all ten seasons of \u201cFriends\u201d) and worthwhile films, all complimented by high-quality original programming like \u201cHouse of Cards\u201d and \u201cMaking a Murderer.\u201d<\/p>\n<p>\u201cThe Handmaid\u2019s Tale\u201d is the first Hulu original program that would entice me to purchase a Hulu subscription, if I didn\u2019t already have one. And if you love TV, you should consider it, too.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PJTonrzXTJs?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>Part of the popularity of the show comes from the uncanny parallels to today\u2019s present-day political situation. <a target=\"_blank\" href=\"http:\/\/www.vulture.com\/2017\/04\/the-handmaids-tale-recap-season-1-episode-3.html\">Vulture<\/a> aptly describes the potential similarities between present-day reality and the dystopia depicted in the series:<\/p>\n<blockquote readability=\"17\">\n<p>Offred says that she is awake to the world now, that she was asleep before. \u201cThat\u2019s how we let it happen,\u201d she thinks. \u201cNothing changes instantaneously. In a gradually heating bathtub, you\u2019d be boiled to death before you knew it.\u201d The change was incremental at first: Their rights were suspended in the interest of national security, in the name of fighting terrorism. They were asked to make sacrifices, perhaps, to give up just a little of their rights and freedoms for the greater good. Once you\u2019ve made one compromise, what\u2019s another? What\u2019s one step more?<\/p>\n<p>This is how they take everything from you: one thing at a time.<\/p>\n<\/blockquote>\n<p>The terror that we may be taking those initial steps, walking in the same direction as those characters did in their past lives in a free United States of America, makes the show hypnotizing. Its themes are so frightfully relevant that protestors in Texas <a target=\"_blank\" href=\"http:\/\/www.avclub.com\/article\/women-don-handmaids-tale-robes-protest-texas-abort-252463\">wore Handmaid\u2019s Tale red robes and bonnets in their opposition of a new anti-abortion bill<\/a>.<\/p>\n<p>The show\u2019s relevance to present day may be coincidental \u2014 maybe Hulu simply got lucky \u2014 but the company\u2019s <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/05\/03\/hulu-with-live-tv\/\">launch of Hulu with Live TV<\/a>, a $39.99 live TV subscription, is anything but coincidence.<\/p>\n<p>The first three episodes of \u201cThe Handmaid\u2019s Tale\u201d went live on Hulu on April 26. Following the original three-episode launch, to whet your appetite, Hulu is releasing episodes of the show on Wednesday each week. Surprise! On May 3, the day that the fourth episode went live on Hulu, the company also launched Hulu with Live TV. (Fun fact: it only took one week from the premiere for Hulu to <a target=\"_blank\" href=\"http:\/\/variety.com\/2017\/tv\/news\/the-handmaids-tale-renewed-season-2-hulu-1202407505\/\">approve a second season<\/a> of \u201cThe Handmaid\u2019s Tale.\u201d)<\/p>\n<p>Hulu seems to understand that it won\u2019t often win against Netflix. But it can argue for its spot on your TV right next to Netflix, with an original show that you absolutely must see (like \u201cOITNB\u201d and \u201cHouse of Cards\u201d). And, with the one-two punch of Live TV, it might be able to convince you to ditch cable altogether.<\/p>\n<p>That second upsell is Hulu\u2019s real end-goal, but there is no step two without a step one.<\/p>\n<p>All at once, Hulu redesigned its service (making Netflix look ancient by comparison), it offered something exclusive and glorious in the form of \u201cThe Handmaid\u2019s Tale\u201d, and served something that few comprehensive video services do: access to stripped down live TV in conjunction with a vast streaming library.<\/p>\n<p>In the past few months, cable providers have offered <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/01\/20\/despite-glitches-atts-directv-now-hits-200000-subscribers-in-its-first-month\/\">stripped down cable packages<\/a> available across various devices, and <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/04\/05\/youtubes-35-live-tv-streaming-app-is-now-available-in-five-us-cities\/\">Google\/YouTube has launched a live TV subscription service<\/a>, but neither has that same sweet combination of exclusive content, live TV access and a massive library of streaming content.<\/p>\n<p>\u201cThe Handmaid\u2019s Tale\u201d might seem insignificant in the grand scheme, but why spend $40\/month on Hulu Live, putting yourself through the rigamarole of cancelling cable, etc., when you could likely keep your cable + Netflix set up and be just as happy?<\/p>\n<p>Few people will dive straight into the deep end. But \u201cThe Handmaid\u2019s Tale,\u201d which was Hulu\u2019s most watched premiere ever, is well worth $8\/month, Hulu\u2019s entry level price.<\/p>\n<p>Hulu wants you to come on in, and have a look around. And maybe, eventually, Hulu\u2019s Live TV play will be an offer that\u2019s mighty hard to refuse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"334\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-07-at-1-52-46-pm.png?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-07-at-1-52-46-pm.png?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-07-at-1-52-46-pm.png 1359w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-07-at-1-52-46-pm.png?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-07-at-1-52-46-pm.png?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/screen-shot-2017-05-07-at-1-52-46-pm.png?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;People tend to think in terms of what they want but don&#8217;t have, as opposed to what they have and don&#8217;t need. This is poignantly clear in the world of video streaming services. Outright cutting the cord hasn&#8217;t trended as quickly as pundits predicted; instead, Netflix, Hulu, HBONow, Amazon Prime and the rest seem to be something that many buyers view as supplementary. But&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/05\/07\/the-handmaids-tale-is-critical-to-the-success-of-hulus-live-tv-service\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=4bL0eb2Z1bY:Z44efZwWcNE:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=4bL0eb2Z1bY:Z44efZwWcNE:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=4bL0eb2Z1bY:Z44efZwWcNE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=4bL0eb2Z1bY:Z44efZwWcNE:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=4bL0eb2Z1bY:Z44efZwWcNE:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=4bL0eb2Z1bY:Z44efZwWcNE:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=4bL0eb2Z1bY:Z44efZwWcNE:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=4bL0eb2Z1bY:Z44efZwWcNE:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/4bL0eb2Z1bY\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,25],"tags":[59,66,26],"class_list":["post-340295","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340295"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340295\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}