{"id":340367,"date":"2017-05-09T00:20:17","date_gmt":"2017-05-08T16:20:17","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1486652"},"modified":"2017-05-09T00:20:17","modified_gmt":"2017-05-08T16:20:17","slug":"amazon-to-control-70-percent-of-the-voice-controlled-speaker-market-this-year","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/amazon-to-control-70-percent-of-the-voice-controlled-speaker-market-this-year\/","title":{"rendered":"Amazon to control 70 percent of the voice-controlled speaker market this year"},"content":{"rendered":"

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Amazon is dominating the voice-controlled speaker market, according to a new forecast from eMarketer<\/a> out this morning. The maker of the Echo-branded speakers will\u00a0have 70.6 percent of all voice-enabled speaker users in the U.S. this year \u2013 well ahead of Google Home\u2019s 23.8 percent and other, smaller players like Lenovo, LG, Harmon Kardon, and Mattel, who combined only account for 5.6 percent of users.<\/p>\n

The new report backs up another from VoiceLabs released in January,<\/a> which also found that Amazon was leading the voice-first device market, thanks to Echo\u2019s popularity.<\/p>\n

While the market itself is not expected to be a winner-take-all scenario, competitors like Amazon and Google will win entire homes, as most consumers have said they wouldn\u2019t consider buying a competing device once they already own one voice-controlled speaker.<\/p>\n

\"\"<\/p>\n

Emarketer says\u00a0Amazon\u2019s share will\u00a0fall somewhat as Google gets its Home devices into more consumers\u2019 hands, but Amazon will lead the market for the \u201cforeseeable future.\u201d<\/p>\n

This year, 35.6 million Americans will use a voice-activated device at least once per month, the firm estimates \u2013 a 128.9 percent over 2016. (The company is not counting voice assistants on smartphones in this part of its forecast\u00a0\u2013 only those digital assistants on standalone voice-enabled speakers.)<\/p>\n

However, the wider voice assistant market \u2013 which includes Siri, Alexa, Google Now and Microsoft\u2019s Cortana operating on any device \u2013 \u00a0is expected to grow 23.1 percent this year, eMarketer says. In 2017, 60.5 million U.S. users will use one of these assistants at least once per month. That\u2019s over a quarter (27.5%) of smartphone users, or nearly one in five Americans, the report notes.<\/p>\n

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Usage is heaviest among a younger demographic \u2013 those between 25 and 34, make up 26.3 percent of virtual assistant users. In addition, more than one-third of millennials (33.5%) will use virtual assistants in 2017.<\/p>\n

\u201cOlder millennials are the core users of virtual assistants, mainly due to their demand for functionality over entertainment,\u201d\u00a0 eMarketer\u2019s VP of Forecasting, Mart\u00edn Utreras, says.<\/p>\n

Amazon doesn\u2019t disclose Echo sales figures, but said in February<\/a> that Echo family sales are up over 9x compared to last season. VoiceLabs estimated<\/a>\u00a0in January\u00a0there are over 7 million devices in customers\u2019 homes; Consumer Intelligence Research Partners (CIRP) around the same time put it higher at 8.2 million<\/a>; and Morgan Stanley believes it was over 11 million<\/a>\u00a0before the 2017 holidays.<\/p>\n

Amazon\u2019s strategy with Alexa is to allow the assistant to extend beyond just voice-controlled speakers it manufacturers. The company has also included the assistant in its Amazon mobile shopping app, and has made it available to third-parties<\/a> for use in their own hardware and software applications.<\/p>\n

With its dominant market share, Amazon\u2019s Alexa could bring in $10 billion in revenues<\/a> by 2020, RBC Capital Markets had also estimated in March. This figure included Alexa device sales, voice shopping sales, and platform revenue. The firm forecasted there will be 60 million Alexa devices sold in 2020, bringing the install base to 128 million.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Amazon is dominating the voice-controlled speaker market, according to a new forecast from eMarketer out this morning. The maker of the Echo-branded speakers will\u00a0have 70.6 percent of all voice-enabled speaker users in the U.S. this year – well ahead of Google Home’s 23.8 percent and other, smaller players like Lenovo, LG, Harmon Kardon, and Mattel, who combined only account for… Read More<\/a><\/p>\n

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