{"id":340437,"date":"2017-05-09T17:19:30","date_gmt":"2017-05-09T09:19:30","guid":{"rendered":"http:\/\/tctechcrunch2011.wordpress.com\/?p=1487025"},"modified":"2017-05-09T17:19:30","modified_gmt":"2017-05-09T09:19:30","slug":"app-store-affiliate-commission-cut-is-only-going-to-affect-in-app-purchases-after-all","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/app-store-affiliate-commission-cut-is-only-going-to-affect-in-app-purchases-after-all\/","title":{"rendered":"App Store affiliate commission cut is only going to affect in-app purchases after all"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/apple-app-store-ios.jpg?w=738\" class=\"\"\/><\/p>\n<p id=\"speakable-summary\">Apple <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/04\/24\/apple-cuts-app-store-affiliate-commission-from-7-to-25\/\">announced<\/a> a couple of weeks ago that it would change its affiliate program, reducing the commission from 7 percent to 2.5 percent on all App Store purchases. Apple <a target=\"_blank\" href=\"https:\/\/affiliate.itunes.apple.com\/resources\/blog\/commission-update\/\">has clarified<\/a> this change, saying that the commission cut is only going to affect in-app purchases after all.<\/p>\n<p>Here\u2019s Apple\u2019s statement:<\/p>\n<blockquote readability=\"11\">\n<p>We\u2019d like to clarify some changes being made to the Affiliate Program. Commissions for all iOS in-app purchases will be reduced from 7% to 2.5% globally, and all other content types (including music, movies, books, paid iOS apps and TV) will remain at the current 7%.<\/p>\n<\/blockquote>\n<p><a target=\"_blank\" href=\"http:\/\/www.macgamerhq.com\/news\/itunes-affiliate-commissions\/\">Mac Gamer HQ<\/a> first noticed that Apple had changed its mind. But it looks like there was more backlash than expected with this change. Many websites from the Apple community rely on this commission for their revenue model.<\/p>\n<p>Every time someone clicks on a link with a referral ID, Apple gives back a tiny portion of the sale to the partner who led to that sale. Developers still get 70 percent of the cost of the app in all cases. Apple is just getting a lower cut.<\/p>\n<p>So it\u2019s still unclear why Apple wants to reduce the commission on in-app purchases. Maybe the company noticed that many developers were using the affiliate program when you tapped on an in-app purchase on your phone so that they could get more money. This isn\u2019t the best experience as you get redirected to the web browser first.<\/p>\n<p>Or maybe there are other upcoming changes. This could be a sign that Apple is about to announce some App Store adjustments at the WWDC conference next month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/apple-app-store-ios.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/apple-app-store-ios.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/apple-app-store-ios.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/apple-app-store-ios.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/apple-app-store-ios.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/06\/apple-app-store-ios.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;Apple announced a couple of weeks ago that it would change its affiliate program, reducing the commission from 7 percent to 2.5 percent on all App Store purchases. Apple has clarified this change, saying that the commission cut is only going to affect in-app purchases after all.<br \/>\nHere&#8217;s Apple&#8217;s statement:<br \/>\nWe&#8217;d like to clarify some changes being made to the Affiliate Program. <a href=\"https:\/\/techcrunch.com\/2017\/05\/09\/app-store-affiliate-commission-cut-is-only-going-to-affect-in-app-purchases-after-all\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wWHWjYw-u3M:2sM4x6egRAs:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wWHWjYw-u3M:2sM4x6egRAs:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wWHWjYw-u3M:2sM4x6egRAs:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wWHWjYw-u3M:2sM4x6egRAs:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=wWHWjYw-u3M:2sM4x6egRAs:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wWHWjYw-u3M:2sM4x6egRAs:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=wWHWjYw-u3M:2sM4x6egRAs:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=wWHWjYw-u3M:2sM4x6egRAs:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/wWHWjYw-u3M\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-340437","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340437"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340437\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}