Apple plans to replace its existing accessory shelves in each store with what it calls the Avenue, as pictured above, a person familiar with the matter said. Apple will also be adding more “feature bays” to each store for displaying products and accessories, and new stools for the Genius Bar and other seating areas.<\/p>\n Here’s how Apple described the Avenue when it opened its flagship Union Square store<\/a> in San Francisco last year:<\/p>\n \u201cThe Avenue,\u201d inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed \u201cwindows\u201d where Apple\u2019s products and services come to life, from music, to creativity, apps, photography and more. New \u201cCreative Pros,\u201d Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find \u201cOnly at Apple\u201d products on the Avenue, a curated collection of third-party accessories.<\/p><\/blockquote>\n Apple will significantly reduce the number of accessories it keeps on display on the sales floor, but it will still have ample stock in the back of the store, the person said. A customer interested in purchasing an accessory that isn’t readily shelved can simply ask an employee, who will grab it from the back. <\/p>\n Apple has over 35 next-generation retail stores around the world, including locations in Brussels, Dubai, London, Mexico City, New York, Paris, San Francisco, and elsewhere. It has also fully updated and expanded many existing stores with the new look, but those larger renovations usually take several months.<\/p>\n Apple has 460 other retail stores, however, and this quick facelift will bring many of them closer in line with the newer aesthetics.<\/p>\n Discuss this article<\/a> in our forums<\/p>\n![\"\"](\"http:\/\/cdn.macrumors.com\/article-new\/2017\/05\/apple-store-new-look-800x401.jpg\")
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\nMany older and smaller Apple Stores<\/a> that have yet to be fully renovated with the company’s next-generation retail design will receive new fixtures that mirror the updated look and feel as much as possible, according to a source. It’s unclear how many stores will be involved, but we’ve learned it’s a worldwide effort.<\/p>\n<\/img><\/a>
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