{"id":340589,"date":"2017-05-11T01:30:12","date_gmt":"2017-05-10T17:30:12","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1487801"},"modified":"2017-05-11T01:30:12","modified_gmt":"2017-05-10T17:30:12","slug":"google-search-will-now-help-you-find-nearby-events","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/google-search-will-now-help-you-find-nearby-events\/","title":{"rendered":"Google Search will now help you find nearby events"},"content":{"rendered":"

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Google today is updating<\/a> its app and mobile web experience in the U.S. to help web searchers more easily find things to do \u2013 like concerts, art exhibits, lectures, festivals, meetups, sporting events, and more \u2013 which are happening nearby, either now or in the future.<\/p>\n

The company says it\u2019s rolling out this new feature now because it sees millions of daily search queries related to finding local events and activities.<\/p>\n

However, what\u2019s left unsaid is that the public events space is something Facebook has grown to dominate \u2013 100 million people use the feature daily, as of last fall, and 650 million use it across Facebook. Facebook Page owners often keep a running list of their upcoming events, which Facebook users can subscribe to, mark as interested in attending, or click to indicate\u00a0they\u2019re going. Event activity then populates back to the News Feed, giving the events the potential to virally spread among users\u2019 friends. Facebook even offers its own standalone Events app<\/a>.<\/p>\n

In addition, users also\u00a0often turn to ticket sellers\u2019 apps over web searches when looking to buy tickets to\u00a0concerts or other sporting events \u2013 again, cutting Google out of the equation.<\/p>\n

Google\u2019s answer to these ongoing threats is to do what it does best: organize information and make it more easily accessible.<\/p>\n

The company\u00a0has worked with a number of event-related sites to make their content eligible to display in Google Search. The events will appear when users type in a related query, like \u201cjazz concerts in Austin<\/a>\u201d\u00a0or \u201cart events this weekend<\/a>.\u201d<\/p>\n

\"\"<\/p>\n

At launch, Google has pulled in data from Eventbrite, Ticketmaster, Meetup, Vividseats, Jambase, LiveNation, Burbio, Allevents.in, Bookmyshow.com, StubHub, Bandsintown, Yext and Eventful. This list of supported sites will expand in time, Google says, and it has also created developer guidelines for anyone else who wants to make sure their own event listings are surfaced in a similar way through Google Search.<\/p>\n

In the updated search experience, you\u2019ll be able to see the details about each event at glance \u2013 like its title, date, time, and location. You can also tap on \u201cmore events\u201d to be taken to a screen with an expanded list of suggestions. When you find one you like, you can click through to buy tickets from the website directly.<\/p>\n

While Google is certainly giving these local events more exposure, the ultimate goal is to keep mobile users on Google, instead of other apps. The company\u00a0hasn\u2019t officially partnered with any of the event sites, nor is it taking commission on ticket sales facilitated through its search engine.<\/p>\n

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Users will be able to use the new events listing like a weekly activity planner, too. You can tap on options like \u201ctoday,\u201d \u201ctomorrow,\u201d \u201cthis weekend,\u201d \u201cnext week\u201d and \u201cnext weekend,\u201d in order to see which\u00a0events are happening when.<\/p>\n

Beyond searching for a specific type of activity on Google, you can also trigger the events results to appear by typing in \u201cevents near me<\/a>\u201d into search.<\/p>\n

The new feature is available starting today in the U.S. on mobile web and the Google app for both iOS and Android devices. Google does not yet have plans for an international expansion.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Google today is updating its app and mobile web experience in the U.S. to help web searchers more easily find things to do – like concerts, art exhibits, lectures, festivals, meetups, sporting events, and more – which are happening nearby, either now or in the future. The company says it’s rolling out this new feature now because it sees millions of daily search queries… Read More<\/a><\/p>\n

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\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-340589","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340589"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340589\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}