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CBS has been promising<\/a> a bundle of its two flagship streaming services, CBS All Access and Showtime, since last year.\u00a0<\/a>And on last week\u2019s earnings call, CEO Leslie Moonves announced a combined package would soon be available. Today,\u00a0that combined package has arrived.<\/p>\n Starting now, consumers can sign up for CBS\u2019s own take on the \u201cskinny\u201d\u00a0bundle through either the cbs.com website or showtime.com, and opt to upgrade to the combined offering.<\/p>\n Initially, the deal is only being made to current subscribers, however. Those who\u00a0already pay for either Showtime\u2019s over-the-top service or the streaming service CBS All Access will see the option to add on the other service in their account\u2019s Settings.<\/p>\n CBS All Access today goes for $5.99 per month, or $9.99 per month if you want to ditch the ads. Showtime\u2019s over-the-top option is $10.99 per month.<\/p>\n The new, combined pricing is $14.99 per month for both services, or $18.99 per month if you want the CBS All Access commercial-free plan.<\/p>\n Though the\u00a0only way to sign up for the time being is through the websites, subscribers can then watch CBS or Showtime through all respective platforms and apps where the two services are available, which includes web, mobile apps, and TV platforms.<\/p>\n The move comes at a time when competition among streaming services is heating up, and the market has expanded to include a new type of service that offers live television streams in addition to on-demand content. That means, in addition to established streaming services like Netflix, Prime Video and Hulu, there are now a number of \u201clive TV\u201d offerings to choose from, including Dish\u2019s Sling TV, PlayStation Vue, AT&T\u2019s DirecTV NOW, YouTube TV, and most recently, Hulu\u2019s new live TV service.<\/a><\/p>\n Also of note, CBS this week struck a deal with its affiliate board to broaden\u00a0access to its live streams<\/a> across new digital platforms, including its own. Currently, CBS All Access allows viewers in 90 percent of the U.S. to receive their local station through the streaming service, and the new deal will grow that number further, the company said.<\/p>\n It will also make CBS\u2019s live streams more accessible on rival services, including Google\u2019s YouTube TV, Hulu\u2019s new streaming service, and other new entrants, and will provide opportunity for additional revenue. (CBS was already available on PlayStation Vue since its deal in 2015, but this new agreement provides more of framework for distribution agreements going forward.)<\/p>\n In other words, CBS is no longer just betting on its own services but is trying to work with the expanded set of players now available.<\/p>\n Showtime\u2019s streaming service hit 1.65 million subscribers in February<\/a>, and CBS All Access was nearing the same \u2013 up from around a million each in July 2016<\/a>, and closing in on the 2 million subscribers HBO NOW has claimed in the U.S.<\/p>\n CBS\u2019 service has benefitted from more than just a\u00a0rise in cord cutters \u2013 it also secured the rights to NFL games on its service last December,<\/a>\u00a0and has invested in original content, including a Big Brother reality show that\u2019s only available on streaming, and \u201cThe Good Wife\u201d spinoff, \u201cThe Good Fight.\u201d<\/p>\n It\u2019s also betting big on being the exclusive streaming home to the new \u201cStar Trek: Discovery\u201d series which was to have launched in January, but has been delayed to later this year.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/04\/cbs-all-access.png?w=477&h=290\")
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<\/p>\n CBS has been promising a bundle of its two flagship streaming services, CBS All Access and Showtime, since last year.\u00a0And on last week’s earnings call, CEO Leslie Moonves announced a combined package would soon be available. Today,\u00a0that combined package has arrived. Starting now, consumers can sign up for CBS’s own take on the “skinny”\u00a0bundle through either the… Read More<\/a><\/p>\n\n<\/img><\/a>
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