{"id":340752,"date":"2017-05-12T13:09:40","date_gmt":"2017-05-12T05:09:40","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1488865"},"modified":"2017-05-12T13:09:40","modified_gmt":"2017-05-12T05:09:40","slug":"deepgraph-feeds-enterprise-sales-teams-with-hyper-targeted-warm-leads","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/deepgraph-feeds-enterprise-sales-teams-with-hyper-targeted-warm-leads\/","title":{"rendered":"DeepGraph feeds enterprise sales teams with hyper-targeted warm leads"},"content":{"rendered":"

<\/p>\n

The best way to grow\u00a0sales is to better understand sales, but unfortunately that\u2019s often easier said than done.\u00a0Kemvi<\/a>, a seed-stage startup, is launching out of stealth today to announce DeepGraph<\/a>, which helps\u00a0sales teams reach the right potential customers\u00a0at the right time. The company has closed north of $1 million in seed financing from\u00a0Seabed VC<\/a>, Neotribe Ventures<\/a>, Kepha Partners<\/a> and a number of angels.<\/p>\n

DeepGraph scours public data sources to identify relevant market events that could temporarily make pitches more likely to land with specific customers. From there, the system\u00a0begins proactively reaching out with structured cold emails to verify leads.\u00a0If everything goes to plan, enterprise sales teams are\u00a0fed a stream of interested potential customers that just need to be closed on.<\/p>\n

\"\"<\/p>\n

An example cold-email from DeepGraph<\/p>\n<\/div>\n

Behind the scenes, DeepGraph is creating a massive graph that maps business milestones for other companies like product launches, stock fluctuations and turnover. This public information then becomes a leading indicator of the future decisions a business might make. And taken as a whole, DeepGraph can start to identify trends across the data \u2014 a falling stock price might, for example, make a company hungrier for services designed to boost sales.<\/p>\n

From there it\u2019s just a matter of drafting the right targeted messaging\u00a0\u2014 another thing DeepGraph\u2019s scale will\u00a0help with.\u00a0Most situations ultimately become generalizable. Emails to a procurement manager about an auditing tool sent right after a timely procurement scandal would all look nearly identical. And of course\u00a0Salesforce integrates with DeepGraph\u00a0so that the two can share contacts and other core data for even greater targeting.<\/p>\n

\u201cWe want DeepGraph to be the place you spend your time when you\u2019re not in Salesforce,\u201d explained\u00a0Vedant Misra, CEO of Kemvi, in an interview with TechCrunch.<\/p>\n

The company does involve some humans behind the scenes who keep everything running smoothly. These overseas workers are tasked with verifying information and ensuring the background knowledge graph remains reliable and up to date.<\/p>\n

DeepGraph, which\u00a0charges its customers on a per seat per month basis, will be looking to expand with the new capital. The automated sales space is incredibly active with a number of players including Growlabs<\/a>\u00a0and Nova AI<\/a>. DeepGraph is just getting started with its team of six,\u00a0but it will be interesting to see how the startup performs as it transitions from R&D to sales.<\/p>\n

Featured Image: SuperStock\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" The best way to grow\u00a0sales is to better understand sales, but unfortunately that’s often easier said than done.\u00a0Kemvi, a seed-stage startup, is launching out of stealth today to announce DeepGraph, which helps\u00a0sales teams reach the right potential customers\u00a0at the right time. The company has closed north of $1 million in seed financing from\u00a0Seabed VC, Neotribe Ventures, Kepha… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-340752","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340752"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340752\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}