{"id":340798,"date":"2017-05-13T01:46:57","date_gmt":"2017-05-12T17:46:57","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1489114"},"modified":"2017-05-13T01:46:57","modified_gmt":"2017-05-12T17:46:57","slug":"startup-step-by-step-down","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/startup-step-by-step-down\/","title":{"rendered":"Startup Step-By-Step: Down"},"content":{"rendered":"<p id=\"speakable-summary\">A year ago, after closing my first startup, I attended one of those conferences that you\u2019re supposed to attend. There were a lot of old friends there, folks who I hadn\u2019t seen in a while, and there was the usual collection of panels and panelists, Power Points and Pellegrino. As I stood in a sun-full room clutching a coffee someone asked me about my first startup.<\/p>\n<p>The reaction was swift. First I felt the old gut churning, the fear. It was like bringing up the name of a family member who had recently died, like raising old ghosts. I started to talk \u2013 \u201cWe just were too early, it was a good experience\u201d \u2013 but then it got harder and harder. A failure is a blow. It\u2019s a pop to the nose, tears welling up not out of sadness but out of surprise and anger and disappointment. Disappointment in yourself, in your choices, in your inability to stick to it. A feeling that you should have done better. A feeling that you rarely get as an adult in a cubicle, sitting and waiting for the next paycheck. It\u2019s a feeling that I knew I needed to feel but it was also a feeling that hurt to the core.<\/p>\n<p>This isn\u2019t a post about crying at a tech conference. That happened and it was at once embarrassing and enlightening. It\u2019s a post about one or two things you\u2019ll feel when you build and how to cope.<\/p>\n<p>The brogrammer will say that you\u2019re not ready to be an entrepreneur if you can\u2019t handle this shit. He\u2019s wrong and he\u2019ll get his soon enough. This is a human activity more akin to art than science. Any art that doesn\u2019t make you feel something is a waste of your time.<\/p>\n<p>So when you embark on this remember that what you\u2019re feeling is perfectly normal and perfectly dreadful. First, listen to your body. When we were raising funds in New York and the Valley I\u2019d wake up in a panic. I\u2019d wake up not wanting to work. For the first time in my career I didn\u2019t want to go to my computer and get started. I was gaining weight. My guts were broken. The fear was palpable.<\/p>\n<p>I tried to fix things through work but, and this is something I took with me to my new startup, <a target=\"_blank\" href=\"http:\/\/jaywalk.me\" rel=\"noopener noreferrer\">Jaywalk<\/a>, I found that what I needed was to walk or run. I needed to get out. Some kind of movement tended to calm me gave me a moment to solve my problems. One particularly rough day I walked 80 blocks through my neighborhood, from down near Green-Wood Cemetery to Downtown Brooklyn. It felt good to be out. I started running four times a week recently and I feel much better. I learned from my friend Rich that walking releases endorphins and helps the body heal itself.<\/p>\n<aside class=\"inset inset-sm inset-section\">\n<section class=\"aside section video-aside crunchreport collapse collapse-adjacent\" data-video-id=\"5914ebf4c214e33158e97cf0\">\n<h2 class=\"collapse-title section-title\">Latest <span>Crunch Report<\/span><\/h2>\n<div class=\"collapse-body cf\">\n<ul class=\"vid-list cf\">\n<li class=\"block vid-feature\" data-lightbox-omniture=\"crunchreport\" readability=\"-2\">\n<div class=\"block block-inset\" readability=\"7\"><a href=\"https:\/\/techcrunch.com\/video\/twitters-new-nfl-deal-crunch-report\/5914ebf4c214e33158e97cf0\/?ncid=rightrail_cr\"><img decoding=\"async\" src=\"https:\/\/img.vidible.tv\/prod\/2017-05\/11\/5914ebf4c214e33158e97cf0\/5914eca6e6604d1d7bbddeff_o_U_v1.jpg?w=300&amp;h=170\" alt=\"Twitter's new NFL deal | Crunch Report\" data-lightbox-url=\"https:\/\/techcrunch.com\/video\/twitters-new-nfl-deal-crunch-report\/5914ebf4c214e33158e97cf0\/lightbox\"\/><\/a><\/p>\n<p><h3>Twitter&#8217;s new NFL deal | Crunch Report<\/h3>\n<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/techcrunch.com\/video\/crunchreport\/?ncid=rightrail_crmore\" class=\"text-btn\" data-omni-sm=\"rightrail_crmore\">Watch More Episodes<\/a><\/div>\n<\/section>\n<\/aside>\n<p>Further, when you feel this way, when you wake up in a sweat day after day, there are few things to check. First, tell your partners or programmers what you\u2019d like to change. There is always something \u2013 in our case we\u2019d have long meandering talks about stuff that didn\u2019t exist yet, a problem that is symptomatic of having a bad tech stack. In retrospect I couldn\u2019t have changed much about that experience but you\u2019ll find that you often feel better when your tech is going right. Find the thing you need to change. A startup is an engine for experimentation. Experiment in order to hone in on the true problem.<\/p>\n<p>Raising is also a stressor. Again, the old Brosephian adage, \u201cSuck it up, you big baby\u201d doesn\u2019t apply here. I\u2019ve heard from hundreds of founders, candidly, that they hated raising. The rejection, the waiting, the curt emails back \u2013 all of these are arrows to the back. Eventually you fall. If you can bootstrap, do it. VC is in a strange place right now and the old days of team and a dream are over. Until new models firm up I\u2019d honestly explore equity crowdfunding and crypto-based raises. I\u2019ll write more on that later.<\/p>\n<p>I also recommend something that I\u2019ve been trying, a form of <a target=\"_blank\" href=\"http:\/\/blog.evercoach.com\/7-cognitive-coaching-questions-help-clients-bust-mental-blocks\/#sthash.gFjtmxsj.dpbs\" rel=\"noopener noreferrer\">behavioral therapy<\/a>. I ask myself why I feel this way, what immediately preceded the feeling, and then work out a solution. It\u2019s drastically simplified but it helps.<\/p>\n<p>Startups are full of stress. The stress of managing people, of quitting your full-time job, of handling the ups and downs of startup life all lead to a dangerous mix.<\/p>\n<p>That mix is where I really wanted to go today.<\/p>\n<p>Startups are dangerous in that they bring you the brink again and again. They can destroy you. I\u2019ve seen too many young, promising entrepreneurs end their lives because of some perceived failure.<\/p>\n<aside class=\"inset inset-sm inset-section\"\/>\n<p>May is Mental Health Awareness Month. <a target=\"_blank\" href=\"http:\/\/feld.com\/archives\/2017\/05\/helping-end-stigma-around-mental-health-talking.html\" rel=\"noopener noreferrer\">Brad Feld<\/a> and his friend <a target=\"_blank\" href=\"https:\/\/www.inc.com\/chris-heivly\/that-time-i-could-not-break-my-depression.html\" rel=\"noopener noreferrer\">Chris Heivly<\/a> have already written about this. Please read what they have to say. Their stories are far deeper than mine. In short, given the right ingredients, startups can bring you to the point of depression or and exacerbate mental illness. If you or someone you love are facing this then please, please get help. I\u2019ve offered a few coping mechanisms here but I have never been visited by evil thoughts. I\u2019ve been visited by sadness and fear and disappointment and disillusionment and I\u2019ve tried to fix them as best I could. I often failed but I got back up. I want all of us to get out of this alive.<\/p>\n<p>If you need help please consider visiting <a target=\"_blank\" href=\"https:\/\/www.thestabilitynetwork.org\/who\" rel=\"noopener noreferrer\">The Stability Network<\/a> or <a target=\"_blank\" href=\"http:\/\/www.sprc.org\/bpr\/section-III\/fire-within-youth-entrepreneurs-preventing-suicide\" rel=\"noopener noreferrer\">FIRE Within<\/a>. Visit <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/05\/12\/startup-step-by-step-down\/www.suicidepreventionlifeline.org\" rel=\"noopener noreferrer\">The National Suicide Prevention Lifeline and Chat<\/a> or call 1-800-273-8255. Talk someone you trust. If you\u2019d like to chat I\u2019m johnnybnyc on Skype and my Facebook Messages is open.<\/p>\n<p>There will be a day when you cry for lost opportunities. There will be a day when you miss what could have been. And there will be a day, not long from now, when it all makes sense and you can finally smile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1489116\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-146352.jpg?w=1024&amp;h=681\" alt=\"\" width=\"1024\" height=\"681\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-146352.jpg?w=1024&amp;h=681 1024w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-146352.jpg?w=2048&amp;h=1362 2048w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-146352.jpg?w=150&amp;h=100 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-146352.jpg?w=300&amp;h=199 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-146352.jpg?w=768&amp;h=511 768w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-146352.jpg?w=680&amp;h=452 680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>Image via <a target=\"_blank\" href=\"https:\/\/unsplash.com\/@vegesblue\" rel=\"noopener noreferrer\">Unsplash\/Christian Puta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"452\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-228551.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-228551.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-228551.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-228551.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-228551.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/christian-puta-228551.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;A year ago, after closing my first startup, I attended one of those conferences that you&#8217;re supposed to attend. There were a lot of old friends there, folks who I hadn&#8217;t seen in a while, and there was the usual collection of panels and panelists, Power Points and Pellegrino. As I stood in a sun-full room clutching a coffee someone asked me about my first startup. The reaction&hellip; <a href=\"https:\/\/techcrunch.com\/2017\/05\/12\/startup-step-by-step-down\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=WFST7LKBzh0:WN-1Ec1qhgA:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=WFST7LKBzh0:WN-1Ec1qhgA:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=WFST7LKBzh0:WN-1Ec1qhgA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=WFST7LKBzh0:WN-1Ec1qhgA:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=WFST7LKBzh0:WN-1Ec1qhgA:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=WFST7LKBzh0:WN-1Ec1qhgA:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=WFST7LKBzh0:WN-1Ec1qhgA:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=WFST7LKBzh0:WN-1Ec1qhgA:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/WFST7LKBzh0\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-340798","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=340798"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/340798\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=340798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=340798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=340798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}