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Google announced two changes to its\u00a0AdSense<\/a>\u00a0network today that it says will increase transparency about how it deals with violations and removes ads from websites.<\/p>\n First, AdSense\u2019s technology has been changed so it can\u00a0now remove ads from individual pages, instead of entire websites. Previously, Google usually removed ads from every page on a\u00a0website after a policy violation, instead of just the pages with offending content.<\/p>\n Second, Google\u00a0will launch a platform in a few weeks called the \u201cPolicy Center\u201d to help website publishers understand the program\u2019s rules and fix violations more quickly.<\/p>\n In a post on The Keyword<\/a>, one of Google\u2019s official blogs, Scott Spencer, the company\u2019s director of sustainable ads, wrote \u201cas we roll out page-level policy action as the new default for content violations, we\u2019ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site\u2019s good content. We\u2019ll still use site-level actions but only as needed. And when it\u2019s necessary, such as in the case of egregious or persistent violations, we\u2019ll still terminate publishers. Altogether, this means fewer disruptions for publishers.\u201d<\/p>\n Of course, this also means less disruption and more money for Google, since it shares revenue from AdSense with publishers.<\/p>\n AdSense\u2019s new Policy Center will give publishers information about how many violations their sites have, what issues triggered ad removals, and step-by-step instructions about how to fix the problem so they can start displaying ads and making money again. Spencer referred to this as a \u201cone-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.\u201d<\/p>\n The Policy Center is intended for website publishers who use AdSense, but YouTubers who monetize their videos through the program will also be curious about how it affects them. That is still unclear, however: Spencer said in his blog post that \u201clater this year, we\u2019ll be adding policy centers in other publisher platforms in addition to AdSense,\u201d but he did not specify which ones.<\/p>\n Many YouTube creators have seen their ad revenue drop dramatically<\/a> since Google made changes to how ads are displayed on its ad network and YouTube. The changes, which include different default settings, more account controls for advertisers, and a hiring spree<\/a> to develop new artificial intelligence tools, were implemented\u00a0after companies began boycotting Google<\/a> because their ads appeared next to offensive videos.<\/p>\n YouTubers, however, have complained that the new\u00a0controls unfairly penalize even videos that adhere to the platform\u2019s policies and asked Google to be more transparent about how its moderation by people or algorithms work<\/a>.<\/p>\n Featured Image: Vincent Isore\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/05\/524861124.jpg?w=680\")
Google announced two changes to its AdSense network today that it says will increase transparency about how it deals with violations and removes ads from websites. Read More<\/a><\/p>\n\n<\/img><\/a>
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