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There\u2019s the $90 Fire TV, the $40 Fire TV Stick and now, for the dongle-averse, Amazon is giving the world its first set with the company\u2019s streaming media offering<\/a> built-in. It\u2019s up now for pre-order, debuting on the internet\u2019s most powerful billboard, Amazon\u2019s own homepage. The simply named Amazon Fire TV Edition<\/a> was built by South Carolina-based Element Electronics<\/a>\u00a0and starts at $449 for the 43-inch model.<\/p>\n That affordable price point is in keeping with the company\u2019s long-standing model of undercutting the competition. Along with its plug-in predecessors, the company no doubt sees the 4K set as a conduit for introducing the company\u2019s media play into users\u2019 living room.<\/p>\n That now includes both the 300,000 or so TV shows and movies from Amazon,Netflix, HBO Showtime, Hulu, Sling TV, along with the Alexa experience, which comes courtesy a voice remote. So the new set marks yet another way the company has managed to infiltrate the living room with its smart assistant.<\/p>\n And while the $449 price point is certainly a good deal higher than just picking up one of the company\u2019s existing standalone media players (assuming, of course, you already own a TV), there are some\u00a0inherent advantages here, like the ability to incorporate external inputs. That said, at the end of the day, you\u2019re still getting a budget set here, along with all of the shortcomings of having smart TV functionality integrated directly into a device with a much longer upgrade cycle than a set top box.<\/p>\n The play is a pretty clear one for the company \u2013 Amazon\u2019s taking Roku on directly yet again. And this likely marks the first of a number of third-party devices set to launch with the company\u2019s offering built directly in \u2013 though they likely won\u2019t get the same kind of prominent product placement as this Amazon-branded device.<\/p>\n The Fire TV Edition will also be making its way to actual honest-to-goodness stores starting in June. Pricing goes up to $899 for the 65-inch version of the set. But if you buy it directly from Amazon, the company will toss in a $15 HD antenna for a limited time and, of course, free shipping for Prime members.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/71afwhhbuzl-_sl1500_.jpg?w=680\")
There’s the $90 Fire TV, the $40 Fire TV Stick and now, for the dongle-averse, Amazon is giving the world its first set with the company’s streaming media offering built-in. It’s up now for pre-order, debuting on the internet’s most powerful billboard, Amazon’s own homepage. The simply named Amazon Fire TV Edition was built by South Carolina-based Element… Read More<\/a><\/p>\n\n<\/img><\/a>
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