{"id":341108,"date":"2017-05-17T05:12:28","date_gmt":"2017-05-16T21:12:28","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1491609"},"modified":"2017-05-17T05:12:28","modified_gmt":"2017-05-16T21:12:28","slug":"amazon-music-says-it-doesnt-want-to-become-a-record-label","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/amazon-music-says-it-doesnt-want-to-become-a-record-label\/","title":{"rendered":"Amazon Music says it doesn\u2019t want to become a record label"},"content":{"rendered":"

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Amazon Music Vice President Steve Boom shot down the idea that Amazon\u2019s music arm would become its own record label at TechCrunch Disrupt NY 2017. It\u2019s a question that he gets a lot, Boom told TechCrunch\u2019s Josh Constine, largely in part because of Amazon Studios, the company\u2019s television and film production arm.<\/p>\n

But Amazon views the video and music industries very differently, Boom said, citing the differences between the way content gets created, consumed, distributed, marketed and so on. He also seems to respect the role of record labels.<\/p>\n

\u201cThe labels really play an important part in the world, and it\u2019s not really in our interest to displace them,\u201d Boom said.<\/p>\n

At Amazon, Boom said music is at the core of two central strategies: Prime and Alexa. By putting music into Prime and Alexa, he said, Amazon has been able to\u00a0introduce people into streaming music who were not into it before, and then move them a bit upstream to its paid service.<\/p>\n

Amazon launched its full-fledged, on-demand streaming music service last October. Amazon Music Unlimited is available in three tiers: Echo, individual and family, and can cost as little as $3.99 and as much as $7.99, which are cheaper options than what the likes of Spotify and Apple music offer.<\/p>\n

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    Steve Boom (Amazon Music) at TechCrunch Disrupt NY 2017<\/p>\n<\/li>\n

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    Steve Boom (Amazon Music) at TechCrunch Disrupt NY 2017<\/p>\n<\/li>\n

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    Josh Constine<\/p>\n<\/li>\n

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    Steve Boom (Amazon Music) at TechCrunch Disrupt NY 2017<\/p>\n<\/li>\n

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    Steve Boom (Amazon Music) at TechCrunch Disrupt NY 2017<\/p>\n<\/li>\n<\/ol><\/div>\n

    With the integration of Amazon Music into the Echo, people are able to experience communal listening, versus the personal listening environment that smartphones created.<\/p>\n

    \u201cIn the smartphone era, we think of music as moving out of the home and living room,\u201d Boom said. \u201cWith voice, it\u2019s moving it back in.\u201d<\/p>\n

    But there\u2019s a ton of competition in the music streaming space. There\u2019s Spotify, Apple Music, Tidal, Pandora and Soundcloud. Boom wouldn\u2019t directly comment on any specific competitors, but emphasized that we\u2019re still in the early days of streaming music, as the industry just recently crossed over 100 million paying subscribers,\u00a0according to the latest Global Music Industry Report<\/a>.<\/p>\n

    \u201cIt\u2019s literally just a drop in the bucket,\u201d Boom said. \u201cSo we think there\u2019s a ton of growth but what we do see is pretty clearly already happening. For music streaming services focused on discovery and playback, it is consolidating around a relatively small number of global platforms and I think that trend is happening and I would expect it to continue to happen.\u201d<\/p>\n

    He went on to say that while he does think there is room for radio-based services, like Pandora, Boom says on-demand music is \u201cno doubt\u201d the better experience.<\/p>\n

    \u201d autostart=\u201dtrue\u201d]<\/p>\n","protected":false},"excerpt":{"rendered":"

    \"\" Amazon Music Vice President Steve Boom shot down the idea that Amazon’s music arm would become its own record label at TechCrunch Disrupt NY 2017. It’s a question that he gets a lot, Boom told TechCrunch’s Josh Constine, largely in part because of Amazon Studios, the company’s television and film production arm.
    \nBut Amazon views the video and music industries very…     Read More<\/a><\/p>\n

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