{"id":341319,"date":"2017-05-18T18:34:16","date_gmt":"2017-05-18T10:34:16","guid":{"rendered":"https:\/\/www.macrumors.com\/2017\/05\/18\/amazon-new-fire-tablets-alexa-us-uk\/"},"modified":"2017-05-18T18:34:16","modified_gmt":"2017-05-18T10:34:16","slug":"amazon-launches-new-fire-tablets-with-built-in-alexa-in-u-s-and-u-k","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/amazon-launches-new-fire-tablets-with-built-in-alexa-in-u-s-and-u-k\/","title":{"rendered":"Amazon Launches New Fire Tablets With Built-in Alexa in U.S. and U.K."},"content":{"rendered":"<p>[unable to retrieve full-text content]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon yesterday refreshed its low-cost tablet range and brought its Alexa voice assistant to Fire tablets in the U.K. for the first time.<\/p>\n<p>The new thinner and lighter &#36;50\/\u00a350 <a href=\"https:\/\/www.amazon.com\/dp\/B01GEW27DA\/ref=fs_ods_tab_an\">Fire 7<\/a> boasts an improved 7-inch 1024&#215;600 IPS screen with higher contrast and sharper text, up to 8 hours&#8217; battery life, and more storage than its predecessor. Meanwhile, the new &#36;80\/\u00a380 <a href=\"https:\/\/www.amazon.com\/dp\/B01J94SWWU\/ref=ods_tab_hqp_doug\">Fire HD 8<\/a> features a larger 8-inch 1280&#215;800 display and up to 12 hours of battery life. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cdn.macrumors.com\/article-new\/2017\/05\/5532-800x481.jpg\" alt=\"\" width=\"800\" height=\"481\" class=\"aligncenter size-large wp-image-565984\" \/><br \/>\n<br \/>\nBoth devices pack a quad-core 1.3GHz processor, 2-megapixel VGA front and rear cameras, dual-band WiFi, and Alexa voice assistant, which comes as a new feature for tablets sold in the United Kingdom.<\/p>\n<p>Amazon claims its new Fire models are more hard-wearing than Apple&#8217;s <a href=\"https:\/\/www.macrumors.com\/roundup\/ipad\/\">iPad<\/a>s. Even so, the <a href=\"https:\/\/www.amazon.com\/dp\/B01J90MSDS\/ref=fs_ods_tab_aket\">Fire 7<\/a> and <a href=\"https:\/\/www.amazon.com\/dp\/B01J94SBEY\/ref=fs_ods_tab_dket\">Fire HD 8<\/a> are also available in Kids Editions, for \u00a3100\/&#36;100 and \u00a3130\/&#36;130 respectively, which come with a large rubber protective case and a two-year &#8220;worry-free&#8221; guarantee, as well as more storage, parental controls, no adverting or in-app purchases, and a one-year subscription to Fire for kids unlimited.<\/p>\n<p>With its low-cost, feature-rich offerings, Amazon has managed to buck the trend in a tablet market in which even market-leading brands like Apple have struggled to convince consumers to upgrade to the latest devices. While iPad sales have <a href=\"https:\/\/www.macrumors.com\/2017\/05\/04\/idc-tablet-shipments-2q17\/\">declined for 13 consecutive quarters<\/a>, Fire sales have generally improved, seeing double-digit growth in its media-positioned tablets. The Fire 7 has proved particularly popular among parents who want a device for their kids but aren&#8217;t willing to risk paying a premium price. <\/p>\n<p>The Amazon Fire 7 and HD 8 tablets are available to pre-order now and due to ship on June 7. Amazon will roll out Alexa to more of its Fire tablet devices in the U.K. in June through a software update.<\/p>\n<p><em>Note: MacRumors is an affiliate partner with Amazon.<\/em><\/p>\n<div class=\"linkback\">Tag: <a href=\"https:\/\/www.macrumors.com\/roundup\/amazon\/\">Amazon<\/a> <\/div>\n<p><a href=\"https:\/\/forums.macrumors.com\/threads\/amazon-new-fire-tablets-alexa-us-uk.2046182\/\">Discuss this article<\/a> in our forums<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=_bqczc3jhZg:sxqHM2yEYW0:6W8y8wAjSf4\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=6W8y8wAjSf4\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.macrumors.com\/~ff\/MacRumors-All?a=_bqczc3jhZg:sxqHM2yEYW0:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/MacRumors-All?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/MacRumors-All\/~4\/_bqczc3jhZg\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[68,69,59,26],"class_list":["post-341319","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-macrumors","tag-media","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341319"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341319\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}