{"id":341367,"date":"2017-05-19T05:27:34","date_gmt":"2017-05-18T21:27:34","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1493209"},"modified":"2017-05-19T05:27:34","modified_gmt":"2017-05-18T21:27:34","slug":"atap-goes-awol-at-google-io","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/atap-goes-awol-at-google-io\/","title":{"rendered":"ATAP goes AWOL at Google I\/O"},"content":{"rendered":"

<\/p>\n

For the last few years, Google\u2019s skunkworks ATAP unit<\/a> always held its own keynote at I\/O, Google\u2019s flagship developer conference. Often, this was where Google would show off its most experimental and interesting projects \u2014 and sometimes, this ATAP keynote was actually more fun than the larger, flashier I\/O keynotes. This year, however, ATAP is nowhere to be found on the I\/O schedule.<\/p>\n

According to a report from Business Insider<\/a> earlier this week, the ATAP team\u2019s mission changed after its former lead Regina Dugan decamped to Facebook, where she held court at that company\u2019s F8 conference only a few weeks ago. That probably explains its absence at I\/O, too.<\/p>\n

Unlike X, Google\u2019s far more secretive \u201cmoonshot\u201d division, ATAP always used I\/O to show off its latest prototypes<\/a>, whether those were miniaturized radar sensors for gesture detection, jackets with embedded sensors (which Levi\u2019s has now turned into a product), Project Ara (the modularized smart phone that was eventually cancelled) or a new system for authenticating users without password. Some of those failed \u2014 sometimes spectacularly \u2014 but because the team saw itself as a \u201cband of pirates,\u201d that kind of failure was perfectly acceptable (even expected) and because ATAP only worked on short-term projects, that wasn\u2019t really an issue anyway.<\/p>\n

Today\u2019s ATAP, under its new leader Rick Osterloh<\/a>, however, doesn\u2019t seem to be quite as freewheeling as its earlier incarnation. It\u2019s also more secretive, less experimental and more focussed on working on products that can be monetized faster.<\/p>\n

That\u2019s obviously\u00a0better for Google\u2019s bottom line \u2014 and today\u2019s Google is clearly more focused on that than it was only a few years ago. But while we may not see an ATAP keynote at I\/O anytime soon, chances are we will now see a version of this at Facebook\u2019s F8 instead. That is Google\u2019s loss.<\/p>\n

We asked Google for more information about\u00a0ATAP\u2019s absence but have not received a response yet.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" For the last few years, Google’s skunkworks ATAP unit always held its own keynote at I\/O, Google’s flagship developer conference. Often, this was where Google would show off its most experimental and interesting projects — and sometimes, this ATAP keynote was actually more fun than the larger, flashier I\/O keynotes. This year, however, ATAP is nowhere to be found on the… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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