{"id":341376,"date":"2017-05-19T06:47:18","date_gmt":"2017-05-18T22:47:18","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1493312"},"modified":"2017-05-19T06:47:18","modified_gmt":"2017-05-18T22:47:18","slug":"spotify-buys-ai-startup-niland-to-develop-its-music-personalization-and-recommendations","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/spotify-buys-ai-startup-niland-to-develop-its-music-personalization-and-recommendations\/","title":{"rendered":"Spotify buys AI startup Niland to develop its music personalization and recommendations"},"content":{"rendered":"

<\/p>\n

Spotify has made its fourth acquisition of the year after it announced<\/a> that AI startup Niland has joined its ranks.<\/p>\n

Paris-based\u00a0Niland offered an API-based product focused on providing more accurate search and recommendation options for music.\u00a0Spotify said the French company will join its R&D team, which is based in New York, to help hone its personalization and recommendation features for users.<\/p>\n

\u201cNiland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify\u2019s passion for surfacing the right content to the right user at the right time,\u201d Spotify said in a statement.<\/p>\n

\u201cWe will keep working on new ways to better understand music to craft better innovative listening and discovery experiences,\u201d Niland\u2019s founding team wrote on its website.<\/p>\n

\"\"<\/p>\n

Spotify has made personalization a key part of its service with tailored playlists\u00a0like Release Radar and Discovery Weekly. The latter\u00a0reached 40 million users<\/a> within its first year, highlighting the value of easy-to-use and intelligent discovery.<\/p>\n

The popular music streaming service reached 50 million paying users in March<\/a>, and\u00a0it has more than 100 million listeners\u00a0overall when you factor in those who use the free version. Close rival Apple Music reached 20 million users in December<\/a>, so it\u2019s fair to presume that it is closing in on 30 million.<\/p>\n

Spotify, which may delay a much-anticipated IPO until 2018<\/a>, has been busy boosting its tech chops and building out new features through acquisitions this year. Since January alone, it\u00a0has picked up\u00a0blockchain startup Mediachain<\/a>,\u00a0content recommendation startup MightyTV<\/a>\u00a0and\u00a0audio detection startup Sonalytic<\/a>.<\/p>\n

Niland was founded in 2013 and had raised undisclosed funding from French investor IT Translation<\/a>. It graduated the Paris-based accelerator program\u00a0Agoranov<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Spotify has made its fourth acquisition of the year: AI startup Niland has joined its ranks. Paris-based Niland offered an API-based product focused on providing more accurate search and recommendation options for music. Spotify said the French company will join its R&D team to help hone its personalization and recommendation features for users. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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