{"id":341453,"date":"2017-05-20T01:36:47","date_gmt":"2017-05-19T17:36:47","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1493452"},"modified":"2017-05-20T01:36:47","modified_gmt":"2017-05-19T17:36:47","slug":"facebook-rolls-out-a-new-order-food-option-in-its-main-navigation","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/facebook-rolls-out-a-new-order-food-option-in-its-main-navigation\/","title":{"rendered":"Facebook rolls out a new \u201cOrder Food\u201d option in its main navigation"},"content":{"rendered":"

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Facebook is now making it easier for you to order food from your favorite restaurants directly within its app, without having to navigate away to a delivery service or restaurant\u2019s own app or website. In the main Facebook navigation on both web and mobile, a new option called \u201cOrder Food\u201d is rolling out to select users.<\/p>\n

Indicated by a colorful hamburger icon\u00a0on desktop and a blue-and-white hamburger icon on mobile, the option lets Facebook users place food pickup and delivery orders from restaurants using Delivery.com or Slice.<\/p>\n

\"\"<\/p>\n

Above: \u201cOrder Food\u201d on mobile<\/em><\/p>\n

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Above: \u201cOrder Food\u201d on\u00a0desktop\u00a0<\/em><\/p>\n

The entire process, from ordering to\u00a0checkout, takes place on Facebook when you use this menu option.<\/p>\n

The feature is an expansion on a previously announced<\/a> deal with online ordering businesses, Delivery.com and Slice, which Facebook detailed back in October. At that time, the company said that it would allow Facebook users to place orders with supported restaurants from their own Facebook Pages through a \u201cStart Order\u201d button.<\/p>\n

\"\"<\/p>\n

The \u201cOrder Food\u201d feature in the main navigation works similarly, but makes it more convenient as it aggregates all the supported restaurants together on one page. Here, you\u2019ll find a list of restaurants, which include\u00a0a featured photo, price range (indicated by dollar signs), star ratings, and type of cuisine. It will also display whether delivery, pickup or both are available.<\/p>\n

You can then click \u201cStart Order\u201d to begin the ordering process \u2013 much like you could before, if ordering directly from the restaurant\u2019s Facebook Page.<\/p>\n

According to one user<\/a> who successfully used\u00a0the service last night on mobile to order a calzone, when\u00a0you tap through to being your order, you\u2019re able to browse the menu, add items to your\u00a0cart, edit your order, add a suggested tip, then pay within Facebook, in a mobile experience powered by either Delivery.com or Slice.<\/p>\n

After payment, a confirmation screen appears letting you now that you\u2019ll also receive an email to confirm your order and a time frame when the order is expected to arrive or be ready for pickup.<\/p>\n

Perhaps because the feature is still rolling out, its availability has been a little flaky to start. For example, the option\u00a0itself has disappeared and reappeared for some; other times, it says there aren\u2019t places that can deliver to you right now; and, in my own tests, the button \u201cOrder Food\u201d showed up on my iPhone, but then didn\u2019t load a page properly when\u00a0tapping through.<\/p>\n

For Facebook users, the feature is one of convenience \u2013 they don\u2019t have to leave Facebook to place orders, or visit individual Facebook Pages to see if online ordering is available. But for Facebook, it\u2019s another example of how the network is aiming to duplicate the functionality of other apps installed on users\u2019 devices,\u00a0and rolling out other features that keep users inside its walls.<\/p>\n

\"\"<\/p>\n

Over the past several months, Facebook has introduced a number of these sorts of features, including weather<\/a>, a networking section\u00a0called \u201cdiscover people<\/a>,\u201d a travel section called \u201ccity guides<\/a>,\u201d government info via\u00a0\u201ctown hall<\/a>,\u201d an online jobs board, fundraisers, instant games, and more.<\/p>\n

Reached for comment, Facebook confirmed that the \u201cOrder Food\u201d functionality is related to the October news of Slice and Delivery.com food ordering functionality via restaurants\u2019 Facebook Pages, but didn\u2019t offer any details as to when the new button in Facebook\u2019s navigation began appearing for U.S. users.<\/p>\n

We understand from sources\u00a0familiar with product, however, that the functionality is the same as what was unveiled in October, but Facebook is now testing a new entry point for ordering food through its main\u00a0navigation. Because this is a test, not all Facebook users may see the option at this time.<\/p>\n

(Image credits: @fbjag; @mattlynley)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Facebook is now making it easier for you to order food from your favorite restaurants directly within its app, without having to navigate away to a delivery service or restaurant’s own app or website. In the main Facebook navigation on both web and mobile, a new option called “Order Food” is rolling out to select users. Indicated by a colorful hamburger icon\u00a0on desktop and… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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