{"id":341625,"date":"2017-05-23T02:22:22","date_gmt":"2017-05-22T18:22:22","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494011"},"modified":"2017-05-23T02:22:22","modified_gmt":"2017-05-22T18:22:22","slug":"amazons-echo-look-companion-app-goes-live","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/amazons-echo-look-companion-app-goes-live\/","title":{"rendered":"Amazon\u2019s Echo Look companion app goes live"},"content":{"rendered":"

<\/p>\n

Amazon\u2019s odd foray into the world of selfie cameras\u00a0via the Echo Look<\/a> is now complete with the launch of a\u00a0companion application for iOS and Android devices that works with the new connected camera. The app allows Echo Look owners to view live previews from the Look\u2019s\u00a0camera, take a picture, survey their outfits, mark favorites, compare styles and more.<\/p>\n

The company had already detailed<\/a> how the Echo Look app would work, but the app\u00a0only rolled out to the various app stores over the weekend\u00a0\u2013\u00a0a little under a month after Amazon\u2019s announcement<\/a> of the Echo Look device itself.<\/p>\n

The app is designed to work alongside the Look \u2013 Amazon\u2019s funky\u00a0$200 camera that\u00a0takes full-length photos and short videos of users via a\u00a0depth-sensing camera, complemented by built-in LED lighting and computer vision-based background blur. The Look also doubles as a standard Alexa device that can read the news and play audiobooks, give weather forecasts, play music, launch apps, set timers, and more.<\/p>\n

The new app also includes support for\u00a0Style Check, a new service from Amazon that uses a combination of machine learning and advice from human fashion specialists to help you figure out what to wear. The company had actually launched this feature ahead of the Echo Look, via an \u201cOutfit Compare\u201d option<\/a> on Amazon.com and in its main\u00a0mobile app.<\/p>\n

The Echo Look\u00a0app includes that feature along with other tools to view and favorite your outfits \u2013 allowing you\u00a0to create\u00a0a personal lookbook you can access at any time. By encouraging users\u00a0to save their photos in the app instead of discarding them, Amazon then\u00a0gains access to real-world data about what\u2019s in consumers\u2019 closets, and what they like to wear.<\/p>\n

This will help\u00a0to better inform the company\u2019s fashion ambitions, which have so far included its own private label brands<\/a>, some of which are\u00a0exclusive to Prime<\/a>,\u00a0and even an interesting patent<\/a> for on-demand clothes hinting at future fast-fashion plans.<\/p>\n

Not only would the Look know about upcoming trends and popular styles, it could potentially grow to one day include other features \u2013 like the ability to take measurements and\u00a0figure out user\u2019s sizes, or make recommendations about how to accessorize outfits via purchases from Amazon\u2019s\u00a0site.<\/p>\n

For now, however, the first step is getting the camera and app into consumers\u2019 hands, and start pushing them to snap photos and save the\u00a0results.<\/p>\n

The Echo Look companion app is live now\u00a0on the Apple App Store<\/a> and Google Play<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Amazon’s odd foray into the world of selfie cameras\u00a0via the Echo Look is now complete with the launch of a\u00a0companion application for iOS and Android devices that works with the new connected camera. The app allows Echo Look owners to view live previews from the Look’s\u00a0camera, take a picture, survey their outfits, mark favorites, compare styles and more. The company had… Read More<\/a><\/p>\n

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\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-341625","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341625"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341625\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}