{"id":341642,"date":"2017-05-23T07:17:16","date_gmt":"2017-05-22T23:17:16","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494123"},"modified":"2017-05-23T07:17:16","modified_gmt":"2017-05-22T23:17:16","slug":"mavin-motion-says-it-can-improve-app-engagement-by-making-marketers-more-timely","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/mavin-motion-says-it-can-improve-app-engagement-by-making-marketers-more-timely\/","title":{"rendered":"Mavin Motion says it can improve app engagement by making marketers more timely"},"content":{"rendered":"

<\/p>\n

As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion<\/a> co-founder and CEO Shailesh Nalawadi said it\u2019s time for new strategies.<\/p>\n

The startup started out\u00a0by building engagement products for mobile apps in India, but today it\u2019s\u00a0announcing its\u00a0US launch \u2014 as well as a $3 million seed round from\u00a0Mousse Partners and Montane Ventures.<\/p>\n

Yes, there are other platforms that can help app makers send push notifications, emails and SMS messages to their users, but Nalawadi\u00a0said that most app engagement campaigns have \u201ca very long cycle,\u201d where messages are planned out well in advance.<\/p>\n

Mavin, on the other hand, is designed to support \u201cvery topical\u201d messaging. Nalawadi (who was previously a product manager at Google<\/a>) told me that\u00a0just as\u00a0\u00a0a social media marketer at a company\u00a0like Oreo can capture eyeballs and headlines by jumping on breaking news<\/a>, mobile marketers\u00a0bring users back to their apps by staying topical.<\/p>\n

Mavin says its products include a dashboard where marketers can create push campaigns using a drag-and-drop interface, as well as\u00a0100 different options for engagement incentives (like vouchers and cash rebates).<\/p>\n

\u201cYou\u2019re seeing social media marketing techniques are very effective [on mobile] \u2014 marketers responding on-the-fly to events that are going on,\u201d\u00a0Nalawadi said.<\/p>\n

For example, he told me\u00a0research firm Nielsen has used Mavin to recruit users for its studies \u201con very short notice,\u201d while Indian music startup Saavn uses offer users incentives and keep them\u00a0up-to-date\u00a0with things\u00a0like movie and album releases.<\/p>\n

Featured Image: Vectomart<\/a>\/Shutterstock<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it’s time for new strategies.
\nThe startup started out\u00a0by building engagement products for mobile apps in India, but today it’s\u00a0announcing its\u00a0US launch — as well as a $3 million seed round from\u00a0Mousse Partners and Montane… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-341642","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341642"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341642\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}