{"id":341680,"date":"2017-05-23T15:01:32","date_gmt":"2017-05-23T07:01:32","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494255"},"modified":"2017-05-23T15:01:32","modified_gmt":"2017-05-23T07:01:32","slug":"quora-just-launched-a-self-serve-ad-platform","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/quora-just-launched-a-self-serve-ad-platform\/","title":{"rendered":"Quora just launched a self-serve ad platform"},"content":{"rendered":"

<\/p>\n

While Quora<\/a> has been around for almost seven years, it\u2019s been a little slow when it comes to monetization through advertising.<\/p>\n

The question-and-answer site first launched ads last year in April 2016, but since then it\u2019s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify.<\/p>\n

Until now.<\/p>\n

The startup\u00a0just announced that it\u2019s opening its self-serve ad platform<\/a> to the public, just over a month after it reached unicorn status<\/a> by raising $85M at a valuation around $1.8 billion.<\/p>\n

Advertisers both large and small\u00a0will be able to create text-based ads and mobile app install ads \u2013 both of which look particularly native and nonintrusive.<\/p>\n

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In terms of targeting, advertisers can use topic targeting (which is how Quora categorizes\u00a0its Q&As)\u00a0to advertise within specific topics like Science, Politics or Cryptocurrencies. You can also target by geography and platform (like desktop or mobile).<\/p>\n

While this pales in comparison to the seemingly unlimited targeting options that Facebook gives advertisers, targeting by topic, location and platform is\u00a0pretty standard for sites that don\u2019t collect a lot of information about users.<\/p>\n

Once\u00a0advertisers target an ad, they can choose a budget which is used in a CPC (cost per click) real-time auction model. Advertisers set their CPC bid and then adjust it based on performance. Quora will also offer a conversion pixel and work with mobile attribution partners to show advertisers evidence of performance and ROI.<\/p>\n

Rolling out a self-serve ad\u00a0platform is a big day in the life of any startup\u00a0that plans on monetizing via\u00a0advertising. It means that they\u00a0no longer\u00a0have to dedicate manpower to manually sell\u00a0and target\u00a0ads, and advertising revenue can start to grow on its own. It\u2019s also a necessary\u00a0step to getting advertising dollars from smaller businesses, which in aggregate can actually be a meaningful impact on the bottom line.<\/p>\n

For reference, Snapchat launched its self-serve ad platform earlier this month<\/a>, and was founded about five and a half years ago.<\/p>\n

Self-serve ads on Quora launch today, and you can check them out here<\/a>.<\/p>\n

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    Featured Image: Hero Images<\/a>\/Getty Images<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

    \"\" While Quora has been around for almost seven years, it’s been a little slow when it comes to monetization through advertising.
    \nThe question-and-answer site first launched ads last year in April 2016, but since then it’s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify.
    \nUntil now.
    \nThe startup\u00a0just announced that it’s opening its…     Read More<\/a><\/p>\n

    \n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

    \"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-341680","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341680"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341680\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}