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The global smartphone market grew 9.1\u00a0per cent in the first quarter of this year, according to Gartner\u2019s latest stats, and growth is being driven by a trio of Chinese device makers.<\/p>\n
Smartphone\u00a0sales in the quarter totaled 380 million units, with China\u2019s top three mobile makers, Huawei, Oppo and Vivo, collectively carving out\u00a0almost a quarter (24 per cent) of those sales, according to the analyst, up seven percentage points year on year.<\/p>\n
The analyst says smartphone buyers are spending a bit more to get a better device, which is pushing up the\u00a0average selling prices\u00a0of devices and positively affecting\u00a0the three makers as they\u00a0have focused on adding higher end features at affordable price points.<\/p>\n
Aggressive marketing and sales promotions have also helped the three\u00a0grow by taking\u00a0share in markets such as India, Indonesia and Thailand.<\/p>\n
The top two smartphone makers by global marketshare, Samsung and Apple, faired less well. Samsung\u2019s sales declined\u00a03.1 per cent in the first quarter of 2017, to leave it with 20.7 per cent of the market. While Apple\u2019s sales were flat,\u00a0meaning its marketshare shrunk to 13.7 per cent down from 14.8 per cent year on year.<\/p>\n
While Samsung has said preorders for the Galaxy S8 and S8 Plus were\u00a0up 30 per cent year on year, Gartner flags the absence of the Note 7 \u2014 which the company\u00a0recalled and ultimately discontinued\u00a0last year after problems with exploding batteries<\/a>\u00a0\u2014 as a contributing factor to its Q1\u00a0sales decline, along with what the analyst\u00a0dubs \u201cfierce competition\u201d at the entry level smartphone segment that\u2019s playing into the hands of the Chinese device makers.<\/p>\n Apple is also\u00a0increasingly facing fierce competition from Chinese brands, Gartner says, dubbing its performance in the market as\u00a0\u201cunder attack\u201d \u2014 and noting that third placed Huawei edged closer, racking up sales of\u00a034 million units in\u00a0the quarter.<\/p>\n Despite Huawei holding third place in the global smartphone ranking steadily for multiple years it\u2019s also under pressure from domestic upstarts, with Oppo continuing to catch up \u2014 growing its sales 94.6 per cent in the quarter and retaining its number one position in China.<\/p>\n Fourth placed Oppo\u2019s focus on selling via a large network of bricks-and-mortar retailers is helping it beat market incumbents such as\u00a0Samsung and Huawei, according to Gartner, while its focus on camera, fast charging and offline retail has helped it grow\u00a0sales internationally.<\/p>\n Fifth placed Vivo sold close to\u00a026 million smartphones in the quarter, grabbing 6.8 per cent marketshare, with\u00a0growth of 84.6 per cent. Gartner says it\u2019s seeing growth from emerging markets in Asia\/Pacific, including India, where Vivo\u2019s\u00a0sales grew more than\u00a0220 per cent.<\/p>\n How far can Android go?<\/strong><\/p>\n On the OS front, it\u2019s very clearly now a tale of two: Android and iOS, with Chinese smartphone makers\u2019 success helping Google\u2019s platform grow its share by two per cent in the quarter, to take 86.1 per cent of the market. While iOS declined from 14.8 per cent to 13.7 per cent, year over year.<\/p>\n Gartner says it expects continued\u00a0growth from Android thanks to Google\u2019s announcement of Android Go<\/a>, which targets the entry-level smartphone segment. So the question really is\u00a0how far can Android go in terms of marketshare?<\/p>\n The \u2018other\u2019 smartphone OS category shrank to just 0.2 per cent marketshare, clocking\u00a0sales of around 820,000 units in\u00a0the quarter.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/p1050244.jpg?w=680\")
The global smartphone market grew 9.1 per cent in the first quarter of this year, according to Gartner’s latest stats, and growth is being driven by a trio of Chinese device makers. Read More<\/a><\/p>\n\n<\/img><\/a>
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