{"id":341713,"date":"2017-05-23T22:01:03","date_gmt":"2017-05-23T14:01:03","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494391"},"modified":"2017-05-23T22:01:03","modified_gmt":"2017-05-23T14:01:03","slug":"instagram-launches-story-search-for-hashtags-and-locations","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/instagram-launches-story-search-for-hashtags-and-locations\/","title":{"rendered":"Instagram launches Story Search for hashtags and locations"},"content":{"rendered":"

<\/p>\n

Instagram Stories wants to be your window into what\u2019s going on around a topic or place right now, so it\u2019s adding a way<\/a> to search Stories two months after Snapchat did the same<\/a>. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location Stories from nearby places (but not Hashtag Stories) will also appear featured in the Explore tab.<\/p>\n

\"\"Story Search could open new use cases on Instagram, like checking out the weather, crowd, or what\u2019s going on at a location right now, or seeing what people are doing or thinking about a major news topic or random theme. That could boost usage time of Stories while adding utility to the app, though for now Instagram says there\u2019ll be no ads in Story Search or Explore.<\/p>\n

TechCrunch broke the news about Instagram testing Location Stories<\/a> last week. Then yesterday we spotted Location Stories appearing in Explore and predicted that Story Search would come next<\/a>. Now Location Stories are available in search and Explore on iOS and Android, with Hashtag Stories rolling out over the next few weeks.<\/p>\n

\u201cFrom discovering new parts of your own city to jogging alongside the #fromwhereirun<\/a>\u00a0community all around the world, location and hashtag stories help you share these experiences as they unfold\u201d Instagram writes.<\/p>\n

Only content tagged with a location sticker, hashtag sticker, or underlined hashtag will appear in the associated Stories<\/a>. Instagram tells TechCrunch that users who do add these stickers or hashtags that make their posts eligible for these compiled Stories can opt out of having their content distributed more widely by clicking the \u2018X\u2019 on their Stories view counter, where they\u2019ll also see how many people saw their post through Explore.<\/p>\n

For privacy, you\u2019ll only see public posts in these Stories, or private posts by people who let you follow them.<\/p>\n

\"\"<\/p>\n

Instagram Stories Search Privacy<\/p>\n<\/div>\n

That differs from Snapchat\u2019s Search privacy model. There you have to explicitly submit a Story post to Snapchat\u2019s collaborative \u201cOur Story\u201d to have it appear in search. But once you do submit it, Snapchat will look at the text captions, emojis, stickers, lenses, geolocation, and meta data plus use machine vision to detect objects or scenes in the Snap to algorithmically index it for search.<\/p>\n

So Instagram doesn\u2019t require explicit submission, but then employs fewer explicit signals to index content for search, while Snapchat requires explicit submission and the indexes with a wide range of signals.<\/p>\n

Both Instagram and Snapchat are fighting to get you to watch more than just your friends\u2019 content. Some people\u2019s social graphs just might not produce enough high-quality stuff to view. But by unlocking the contributions of all their users, Instagram and Snapchat could keep their users tuned in after they watch what\u2019s up with their best friends.<\/p>\n

And that\u2019s where Instagram\u2019s scale comes in. With Instagram now at 700 million monthly users, 400 million daily users, and 200 million daily Stories users, it has more people to pull content from than Snapchat with its 166 million daily users. That could give Instagram better coverage of landmarks, events, and big trends as it tries to show you the real-time moments of the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Instagram Stories wants to be your window into what’s going on around a topic or place right now, so it’s adding a way to search Stories two months after Snapchat did the same. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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