{"id":341720,"date":"2017-05-24T00:26:41","date_gmt":"2017-05-23T16:26:41","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494471"},"modified":"2017-05-24T00:26:41","modified_gmt":"2017-05-23T16:26:41","slug":"prynts-new-mobile-printer-uses-ar-to-create-harry-potter-style-moving-pictures","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/prynts-new-mobile-printer-uses-ar-to-create-harry-potter-style-moving-pictures\/","title":{"rendered":"Prynt\u2019s new mobile printer uses AR to create Harry Potter-style moving pictures"},"content":{"rendered":"

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Printing static\u00a0photos from your phone was so last year. Now, it\u2019s all about AR.<\/p>\n

Prynt<\/a>, a startup that makes a small mobile printer that connects to your phone, has just released their newest device, called Prynt Pocket. And the device puts a renewed focus on the company\u2019s AR play, which essentially makes each printed photo a Harry Potter-style moving image.<\/p>\n

When you select a photo to print, the app will automatically upload the short video clip from the Live Photo, or another video clip you choose,\u00a0to the cloud. Then, whenever you (or anyone else with the Prynt app) scans the static image you printed, the associated video is overlaid on top using AR. Check out the video below for an example:<\/p>\n

It\u2019s actually a really cool twist on the slightly stale mobile printing industry, as long as you preview the live photo to make sure the overlaid video isn\u2019t showing anything you didn\u2019t intend. You also get a notification when someone else uses the app to \u201cactivate\u201d a photo you printed.<\/p>\n

Moving onto the hardware, Prynt Pocket, which retails for $149.99<\/a>, is about half the size of the old version \u2013 a big deal considering you\u2019re going to want to carry this around with you. It also now\u00a0prints at a much faster speed, and\u00a0has a sliding dock mechanism that lets it support phones of all sizes.<\/p>\n

I spend the last week playing around with Prynt Pocket and was really impressed. The first thing I noticed was seamless integration between the startup\u2019s app and the printer itself. It\u2019s all too common for young hardware startups to have connection issues between their software and hardware, making it especially notable when it just works.<\/p>\n

Printing quality was just O.K. Some images ended up looking a little cartoonish, and the quality was definitely worse than pocket printers I\u2019ve tried from companies like Polaroid. But the faster printing speed, AR features and easy of use makes up for this \u2013 most Bluetooth\u00a0mobile printers are a total pain to use.<\/p>\n

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    Originally launching as a Kickstarter, Prynt has since raised $9.2M in funding, including a $7M Series A which closed last year<\/a>\u00a0the startup said would be used to build out this AR functionality.\u00a0It proved to be a good move, as since then AR has had a resurgence in interest fueled by giants like Facebook and Snapchat committing to the space.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \"\" Printing static\u00a0photos from your phone was so last year. Now, it’s all about AR. Prynt, a startup that makes a small mobile printer that connects to your phone, has just released their newest device, called Prynt Pocket. And the device puts a renewed focus on the company’s AR play, which essentially makes each printed photo a Harry Potter-style moving image. When you select a photo… Read More<\/a><\/p>\n

    \n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

    \"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-341720","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341720"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341720\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}