{"id":341732,"date":"2017-05-24T02:14:01","date_gmt":"2017-05-23T18:14:01","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494756"},"modified":"2017-05-24T02:14:01","modified_gmt":"2017-05-23T18:14:01","slug":"google-brings-expanded-amp-support-to-search-and-display-ads","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/google-brings-expanded-amp-support-to-search-and-display-ads\/","title":{"rendered":"Google brings expanded AMP support to search and display ads"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/image-uploaded-from-ios2.jpg?w=738\" class=\"\"\/><\/p>\n<p id=\"speakable-summary\">When Google launched its <a target=\"_blank\" href=\"https:\/\/www.ampproject.org\/\" rel=\"noopener noreferrer\">Accelerated Mobile Pages<\/a> (AMP) project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Now, the company is <a target=\"_blank\" href=\"https:\/\/adwords.googleblog.com\/2017\/05\/bringing-speed-of-amp-to-search-display.html\" rel=\"noopener noreferrer\">taking the next step<\/a> by using the technologies it developed for AMP to also speed up some of its core money-making services.<\/p>\n<p>At an event in San Francisco,\u00a0Google today announced that AdWords users will now be able to use AMP pages as the landing pages for their ads. In addition, Google said that it is now automatically converting <a target=\"_blank\" href=\"https:\/\/support.google.com\/adwords\/answer\/2404190?hl=en\" rel=\"noopener noreferrer\">Google Display Network<\/a> ads into the <a target=\"_blank\" href=\"https:\/\/www.ampproject.org\/learn\/who-uses-amp\/amp-ads\/\" rel=\"noopener noreferrer\">AMP Ads format<\/a> when they load on AMP pages to speed up their loading time, too. This feature is now available in beta.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"390\" src=\"https:\/\/www.youtube.com\/embed\/xWXS3LjjqPg?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>AMP landing pages obviously load significantly faster than standard mobile web pages \u2014 typically in less than a second. And the faster those pages load, the higher the chance of converting a user into a customer.\u00a0Google tested this feature with brands like Johnson &amp; Johnson, eBay and real estate company Toll Brothers. \u201cJohnson &amp; Johnson has seen great results in testing AMP with our product information pages. For specific pages, we\u2019ve seen page speeds improve by 10x and engagement rates improve by 20%,\u201d Paul Ortmayer, Head of Digital Analytics \u2013 EMEA for Johnson &amp; Johnson said in today\u2019s announcement. \u201cJ&amp;J is looking forward to expanding our application of AMP.\u201d<\/p>\n<p>As for AMP Ads, Google says that they will load up to 5 seconds faster than regular ads, even though they will look exactly the same. Google argues that this ensures that users will actually see these ads and \u201cthat the experiences users have with your brand is seamless.\u201d<\/p>\n<p>Earlier this month, at its I\/O developer conference, Google <a target=\"_blank\" href=\"https:\/\/www.ampproject.org\/latest\/blog\/turbocharging-amp\/\" rel=\"noopener noreferrer\">announced<\/a> that its newly optimized Google AMP Cache, together with a number of other speed-ups,\u00a0allows AMP pages to load almost twice as fast from Google Search than before. The company also used the event to launch enhanced <a target=\"_blank\" href=\"https:\/\/www.ampproject.org\/latest\/blog\/google-analytics-is-enhancing-support-for-amp\/\" rel=\"noopener noreferrer\">analytics support for AMP<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"510\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/image-uploaded-from-ios2.jpg?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/image-uploaded-from-ios2.jpg?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/image-uploaded-from-ios2.jpg?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/image-uploaded-from-ios2.jpg?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/image-uploaded-from-ios2.jpg?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/image-uploaded-from-ios2.jpg?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;When Google launched its AMP project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Google is now using the AMP technologies to speed up some of its core money-making services. <a href=\"https:\/\/techcrunch.com\/2017\/05\/23\/amping-up-ads\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=LbNrVQ284ms:9Rkw-czvHI4:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=LbNrVQ284ms:9Rkw-czvHI4:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=LbNrVQ284ms:9Rkw-czvHI4:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=LbNrVQ284ms:9Rkw-czvHI4:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=LbNrVQ284ms:9Rkw-czvHI4:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=LbNrVQ284ms:9Rkw-czvHI4:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=LbNrVQ284ms:9Rkw-czvHI4:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=LbNrVQ284ms:9Rkw-czvHI4:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/LbNrVQ284ms\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-341732","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341732"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341732\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}