{"id":341764,"date":"2017-05-24T01:06:47","date_gmt":"2017-05-23T17:06:47","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494561"},"modified":"2017-05-24T01:06:47","modified_gmt":"2017-05-23T17:06:47","slug":"embrace-io-raises-2-5m-to-track-mobile-app-performance","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/embrace-io-raises-2-5m-to-track-mobile-app-performance\/","title":{"rendered":"Embrace.io raises $2.5M to track mobile app performance"},"content":{"rendered":"

<\/p>\n

Embrace.io<\/a>\u00a0says it can\u00a0help developers understand the performance of their apps \u2014 and determine whether things like bugs or slow load times are actually driving users away.<\/p>\n

The company just announced that it has raised $2.5 million in seed funding\u00a0led by Eniac Ventures, with participation from\u00a0The Chernin Group, Techstars Ventures, BoxGroup and others.<\/p>\n

CEO Eric Futoran (pictured above with his co-founders Maggie Shih and Fredric Newberg) told me that existing mobile analytics products are built primarily for marketers. So if a developer wants to understand the technical reasons why\u00a0people are leaving their app, they\u2019re\u00a0basically \u201cblind to it,\u201d he said, or they have to\u00a0build their own \u201cjury-rigged\u201d products.<\/p>\n

Futoran said he experienced this himself as a co-founder at mobile gaming company Scopely<\/a>. If he wanted answers to these kinds of app performance questions, he said he\u2019d \u201cwalk up to my lead engineer\u2019s desk,\u201d but the engineer would just \u201cshrug and say there\u2019s no way to reproduce the issue.\u201d<\/p>\n

So Embrace.io offers what Futoran said is \u201cone unified tool\u201d where developers can track all logged events and related timing and performance data, allowing them\u00a0to get so\u00a0granular\u00a0that they can\u00a0examine individual user sessions.<\/p>\n

\"Embrace.io<\/a><\/p>\n

Futoran also said the technology is very different from existing crash reporting services, because users can have a bad experience without any crash. In fact, Futoran said that\u00a0his goal has been to \u201cfix crash reporting.\u201d The bigger vision, though, is \u201cperformance optimization,\u201d where Embrace.io\u00a0plays a more active role in helping developers constantly improve their apps.<\/p>\n

\u201cThat\u2019s why I love Scopely \u2014\u00a0I love tweaking things to make more money,\u201d Futoran said. \u201cIt\u2019s the best feedback loop.\u201d<\/p>\n

Angel investors include Scopely co-founder and CEO Walter Driver, Scribd and Parse co-founder Tikhon Bernstam and the founders of Burstly\/Testflight.<\/p>\n

Embrace.io has been available to a few select customers and is launching\u00a0more broadly today.<\/p>\n

Featured Image: Embrace.io<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Embrace.io Embrace.io\u00a0says it can\u00a0help developers understand the performance of their apps — and determine whether things like bugs or slow load times are actually driving users away. The company just announced that it has raised $2.5 million in seed funding\u00a0led by Eniac Ventures, with participation from\u00a0The Chernin Group, Techstars Ventures, BoxGroup and others. CEO Eric Futoran (pictured… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-341764","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341764"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341764\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}