{"id":341765,"date":"2017-05-24T01:01:35","date_gmt":"2017-05-23T17:01:35","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1494712"},"modified":"2017-05-24T01:01:35","modified_gmt":"2017-05-23T17:01:35","slug":"googles-unique-reach-tells-marketers-when-youve-seen-the-same-ad-a-gazillion-times","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/googles-unique-reach-tells-marketers-when-youve-seen-the-same-ad-a-gazillion-times\/","title":{"rendered":"Google\u2019s Unique Reach tells marketers when you\u2019ve seen the same ad a gazillion times"},"content":{"rendered":"

<\/p>\n

We have all suffered the pain of seeing the same ad for a BBQ grill we can\u2019t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it\u2019s wasteful for advertisers.<\/p>\n

At Google\u2019s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same person\u00a0has seen an ad. Unique Reach aggregates impressions across devices, campaigns and formats.<\/p>\n

Unique Reach measures how many people are shown display and video ads and captures unique users in addition to average impressions per unique user.<\/p>\n

Even if a marketer is justified\u00a0in reengaging a target customer that has already seen and passed on an ad, it\u2019s important that he or she\u00a0knows they\u2019re reengaging. Intentionality ultimately leads to more efficient ad spend and higher conversions.<\/p>\n

Google says that Unique Reach reporting is available today in AdWords. DoubleClick support will be coming later this year. The feature might not be enough to stop advertisers from spamming you, but at-least they will have the metrics to feel guilty about it.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
\nAt Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More<\/a><\/p>\n

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\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-341765","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=341765"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/341765\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=341765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=341765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=341765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}