{"id":341783,"date":"2017-05-24T13:16:00","date_gmt":"2017-05-24T05:16:00","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1495007"},"modified":"2017-05-24T13:16:00","modified_gmt":"2017-05-24T05:16:00","slug":"ikeas-smart-light-bulbs-will-work-with-amazon-alexa-apple-siri-and-google-assistant","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/ikeas-smart-light-bulbs-will-work-with-amazon-alexa-apple-siri-and-google-assistant\/","title":{"rendered":"Ikea\u2019s smart light bulbs will work with Amazon Alexa, Apple Siri and Google Assistant"},"content":{"rendered":"

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Ikea\u2019s smart light bulbs<\/a> will answer to voice commands starting this summer. The company announced in a Swedish-language press release<\/a> that its smart lighting product line, called Tr\u00e5dfri, will work with Amazon Alexa, Google Assistant, and Apple Siri and HomeKit.<\/p>\n

Right now, Tr\u00e5dfri can only be controlled with a remote control or an app, but being able to integrate it into whatever digital assistant they already use in their homes makes Ikea\u2019s smart lighting more appealing to tech-savvy people.\u00a0Furthermore, as one of the largest furniture sellers in the world<\/a> with 340 stores in 28 countries, Ikea has the power to introduce the concept of smart lighting to thousands of potential new users.<\/p>\n

Ikea is notorious for its ability to lure shoppers into buying a lot more than they planned to<\/a> and Tr\u00e5dfri\u2019s pricing may be low enough to turn it into an impulse purchase, especially for people who are already splashing out on new furnishings and home renovations.\u00a0Tr\u00e5dfri\u2019s gateway, which is used to control its light bulbs, costs $29.99, about half of the Philips Hue\u2019s $59.99 price tag, and its bulbs start from $14.99.<\/p>\n

The retailer, which invests in tech startups through its venture arm GreenTech<\/a>, also said it plans to launch more smart home products in the next few years.\u00a0Because of Ikea\u2019s presence around the world, affordability, and the broad appeal of its products, the store\u2019s tech lineup (which currently also includes wireless chargers) can also serve as a forecaster of what in the Internet of Things will ultimately be embraced by consumers beyond just early adopters and have the potential to become as ubiquitous as Billy bookcases.<\/p>\n

In Ikea\u2019s announcement, Bjorn Block, the leader of Ikea Home Smart, said \u201cWith Ikea Home Smart, we are challenging everything that\u2019s complicated and expensive with the online home. By ensuring that our products work with others on the market, we take another step to meet people\u2019s needs and make it easier to interact with the products for the smart home.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" Ikea’s smart light bulbs will answer to voice commands starting this summer. The company announced in a Swedish-language press release that its smart lighting product line, called Tr\u00e5dfri, will work with Amazon Alexa, Google Assistant, and Apple Siri and HomeKit. Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

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