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Facebook announced today it\u2019s expanding its online fundraising tools<\/a> \u2013 basically, Facebook\u2019s own take on a GoFundMe-type service \u2013 to include support for community fundraisers as well as those for sports teams. The company had first launched<\/a> its personal fundraising tools in March of this year, allowing users to raise money for educational, medical or pet medical needs, public crises, natural disasters, personal emergencies, and funerals or\u00a0loss.<\/p>\n That launch, however, was considered a beta test. Today, Facebook says the product is publicly available for all users in the U.S. who are over 18 years of age.<\/p>\n With the new supported categories, Facebook users are now able to raise money for things like\u00a0 neighborhood services, community improvements, or environmental improvements, Facebook explains. Or, in the case of\u00a0sports teams, people\u00a0can raise money for\u00a0equipment, competitions or team fees.<\/p>\n All fundraisers have to first go through a review process to ensure they meet Facebook\u2019s policy and guidelines. Afterwards, users can promote\u00a0their fundraising campaign by inviting friends to join and donate, or by posting the campaign to Facebook.<\/p>\n The launch of personal fundraisers follows a series of other efforts Facebook has made in the fundraising space. The company\u00a0rolled out a Kickstarter-like feature<\/a>\u00a0in 2015 aimed at nonprofits, which allowed the organizations\u00a0to set up a campaign page, explain their goals and collect cash. And in 2016, Facebook\u00a0expanded its fundraising tools<\/a>\u00a0so individuals could\u00a0collect funds on behalf of nonprofit organizations,\u00a0too.<\/p>\n The company\u00a0then moved directly into GoFundMe\u2019s space\u00a0this March<\/a>, even\u00a0undercutting its rival on the fee structure. Facebook\u2019s\u00a0personal\u00a0fundraisers have a 6.9 percent + $.30 fee that goes to payment processing, fundraiser vetting, and security and fraud protection. GoFundMe, meanwhile, takes 7.9 percent + $.30 for personal or charity campaigns.<\/p>\n Facebook touts its lower price point as coming from a desire to encourage giving and good works on its network.<\/p>\n \u201cFacebook\u2019s goal is to create a platform for good that\u2019s sustainable over the long-term, and not to make a profit from our charitable giving tools,\u201d the company said in today\u2019s announcement.<\/p>\n However, the fundraisers have another advantage for the social network. By giving to fundraisers, Facebook is encouraging more payment transactions among its user base \u2013 and payments is an area of its business that\u2019s still under-developed today, despite Facebook having added support for person-to-person payments in Messenger.<\/p>\n Access to personal fundraisers are open to all as of now, and can be found via facebook.com\/fundraisers<\/a> on the desktop, or from the \u201cFundraisers\u201d menu on mobile devices.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/fundraiser-examples.png?w=680\")
Facebook announced today it’s expanding its online fundraising tools – basically, Facebook’s own take on a GoFundMe-type service – to include support for community fundraisers as well as those for sports teams. The company had first launched its personal fundraising tools in March of this year, allowing users to raise money for educational, medical or pet medical… Read More<\/a><\/p>\n\n<\/img><\/a>
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