{"id":341941,"date":"2017-05-25T22:02:56","date_gmt":"2017-05-25T14:02:56","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1495687"},"modified":"2017-05-25T22:02:56","modified_gmt":"2017-05-25T14:02:56","slug":"blippars-machine-learning-tech-can-identify-cars-better-than-you-can","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/blippars-machine-learning-tech-can-identify-cars-better-than-you-can\/","title":{"rendered":"Blippar\u2019s machine learning tech can identify cars better than you can"},"content":{"rendered":"

<\/p>\n

Do you think you know cars?<\/p>\n

Well, Blippar\u2019s<\/a> new machine learning technology is ready to take you on, as the augmented reality\/visual search company is today announcing automotive recognition tech.<\/p>\n

In other words, Blippar\u2019s AI can identify the make, model and year of any U.S. car made in 2000 or after, even if the car is moving under 15mph.<\/p>\n

Blippar originally launched as an AR platform for brands and publishers. Using a little tag (a Blipp), brands could identify content like a label of a Ketchup bottle or an ad in a magazine that users could scan with their phones to reveal extra augmented reality content.<\/p>\n

The company has since pivoted to focus on visual search<\/a>. There are plenty of things you see in the real world that are difficult to describe via text in a Google Search, such as flowers or items of clothing or an unfamiliar animal.<\/p>\n

The company has spent the last year building out that visual search engine to identify generic objects \u2014 a table, a chair, a cup, and so on \u2014 and has laid the foundation to dive into specific verticals for visual search.<\/p>\n

That begins with this automotive identification technology.<\/p>\n