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Binded<\/a> aims to make it easier for photographers to protect their intellectual property by creating a permanent record of their copyright in a public database, namely the blockchain<\/a>.<\/p>\n The startup was previously known as Blockai<\/a>, but it\u2019s rebranding today \u2014 the new name is meant to focus less on technology and instead\u00a0emphasize the idea of creating a legally binding record. Put another way: As a company and product\u00a0name,\u00a0Binded probably sounds\u00a0more appealing to people who aren\u2019t bitcoin and blockchain nerds.<\/p>\n The startup\u00a0is also announcing that it has raised an additional $950,000 from investors, including\u00a0Mistletoe (led by Taizo Son, founder of gaming company GungHo and youngest brother of SoftBank\u2019s Masayoshi Son), Japanese newspaper Asahi Shimbun, Vectr Ventures, M&Y Growth Partners, Tokyo Founders Fund and Social Starts. This brings Binded\u2019s total funding to $1.5 million.<\/p>\n Binded CEO Nathan Lands suggested that bringing Japanese investors on-board is \u201cis a step in the right direction\u201d to become \u201cthe standard for copyright\u201d globally.<\/p>\n Why is that kind of standard needed? Well, in the U.S., while your creative work is copyrighted as soon as it\u2019s created, you need to register it with the U.S. Copyright Office<\/a>\u00a0if you want to file a lawsuit. Lands has pitched Binded\u2019s platform as an intermediate step \u2014 less time-consuming and expensive than registration, but still creating an independent record that should have legal weight.<\/p>\n \u201cWe want to democratize copyright,\u201d he said.<\/p>\n In fact, Lands pledged that the core Binded product will \u201calways be free.\u201d The plan is to add more services over time that the company could potentially charge for over time, like the ability to register\u00a0with the Copyright Office.<\/p>\n Featured Image: Binded<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"![\"Nathan](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/05\/ceo-nathan-lands.jpg?w=654\")
Binded aims to make it easier for photographers to protect their intellectual property by creating a permanent record of their copyright in a public database, namely the blockchain. The startup was previously known as Blockai, but it’s rebranding today — the new name is meant to focus less on technology and instead emphasize the idea of creating a legally binding record. Read More<\/a><\/p>\n\n<\/img><\/a>
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