{"id":342041,"date":"2017-05-26T21:56:26","date_gmt":"2017-05-26T13:56:26","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1496125"},"modified":"2017-05-26T21:56:26","modified_gmt":"2017-05-26T13:56:26","slug":"the-league-is-bringing-its-exclusive-dating-app-to-10-more-cities-this-summer","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/the-league-is-bringing-its-exclusive-dating-app-to-10-more-cities-this-summer\/","title":{"rendered":"The League is bringing its exclusive dating app to 10 more cities this summer"},"content":{"rendered":"

<\/p>\n

The League<\/a>, a a dating app that prides itself on selectiveness and requires members to be approved before joining, has traditionally taken expansion pretty slow. Originally launched in early 2015<\/a>, the app is still only in 7 cities \u2013 New York, San Francisco, Los Angeles, Chicago, Boston, Washington D.C and London.<\/p>\n

But the startup just announced they are\u00a0about to embark on a summer tour, adding 10 cities before the end of August.<\/p>\n

They are: Philadelphia, Atlanta, Miami, Austin, Houston, Dallas, San Diego, Denver, Seattle and Toronto.<\/p>\n

These will roll out in batches, with the first three to launch being Philly, Atlanta and Miami in early June.<\/p>\n

The startup will also be hosting a\u00a0launch party in each city<\/a>, which they explained\u00a0is a good way to show its new members that The League is more than a random app on your\u00a0phone \u2013 and actually has a human and community element behind it. This is especially important because a major component of The League\u2019s monetization strategy is pairing you up with a real person (who they call a concierge) to help you perfect your dating profile, as well as advertising real-life events in your city.<\/p>\n

A lot of data goes\u00a0into deciding what cities\u00a0The League expands to.\u00a0Instead of rolling out nationally on day one like other dating apps have done, they have\u00a0focused on slowly adding cities to make\u00a0sure they are the right ones to support the app. For example, the startup looks at the amount of college educated singles in each city before launching, which they aptly translated into a list of the\u00a0best cities for aspiring power-couples.<\/p>\n

\"\"<\/p>\n

Of course since The League requires approval to join, the startup needs to make sure they have enough users in each city before they open the doors. That\u2019s why each city has a waiting list that is already open today.\u00a0Since The League typically likes to launch a city with 2,000 \u201cfounding members\u201d, and their\u00a0approval rate is between\u00a020-30%, a city needs about 10,000 people on the waitlist before it makes sense for the app to launch there.<\/p>\n

These 10 new cities will bring\u00a0The League to 16 total cities by the end of the summer, putting them close to their new goal of 20 cities (with at least a few more being international) by the end of 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\" The League, a a dating app that prides itself on selectiveness and requires members to be approved before joining, has traditionally taken expansion pretty slow. Originally launched in early 2015, the app is still only in 7 cities – New York, San Francisco, Los Angeles, Chicago, Boston, Washington D.C and London. But the startup just announced they are\u00a0about to embark on a summer… Read More<\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/ <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-342041","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=342041"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342041\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=342041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=342041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=342041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}