{"id":342122,"date":"2017-05-27T23:07:21","date_gmt":"2017-05-27T15:07:21","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1496534"},"modified":"2017-05-27T23:07:21","modified_gmt":"2017-05-27T15:07:21","slug":"drones-arent-having-their-mainstream-moment-yet","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/drones-arent-having-their-mainstream-moment-yet\/","title":{"rendered":"Drones aren\u2019t having their mainstream moment yet"},"content":{"rendered":"
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Write about technology for any amount of time, you\u2019ll get run through the hype wringer. It\u2019s impossible to avoid. After all, it\u2019s the excitement of new technologies that drew so many of us to this field in the first place. And when DJI debuts a product like the Spark<\/a>, the word \u201cgame changer\u201d gets tossed around a lot, just like it did with last year\u2019s Mavic Pro.<\/p>\n

But disruption takes time. Even at the breakneck speed of technology, change rarely happens overnight. In hindsight, it\u2019s easy to pinpoint the mainstreaming of a technology on a single event, like the launch of the first iPhone. But that short-term memory wipes away a lot of the preamble and ramp up. In hindsight, it\u2019s easy to forget, say, how much of a struggle the earliest Android phones had.<\/p>\n

The word \u201cmainstreaming\u201d has been tossed around among those who follow the drone world. Here\u2019s a CNN story from 2013 titled \u201cDrones go Mainstream.\u201d<\/a> And here\u2019s Slate with \u201c2015 Was the Year Drones Went Mainstream.\u201d<\/a> And of course, one for the Mavic Pro from last year titled, \u201cYou Know Drones Have Gone Mainstream When Even Martha Stewart Loves Her Mavic.\u201d<\/a><\/p>\n

Sure, Martha is less known for her technical prowess than her homemaking, but being a millionaire TV star who gets stuff for free probably doesn\u2019t quite qualify one as \u201cmainstream.\u201d<\/p>\n