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Google\u2019s \u201cbiggest risk is complacency, not innovating, not investing,\u201d said Ruth Porat, the CFO of parent company Alphabet at Code Con on Wednesday.<\/span><\/p>\n It\u2019s important that we \u201ccontinue to evolve what the user experience is,\u201d she added, emphasizing that technology companies need to keep coming up with new ideas to stay ahead.\u00a0<\/span><\/p>\n Porat said we should expect Alphabet to buy more companies to aid their growth. \u201cWe look at acquisitions all the time,\u201d she said, reminding the audience of how fruitful the purchases of YouTube and DoubleClick were. But \u201cwe have a high bar.\u201d<\/span><\/p>\n She talked about the company\u2019s successes, but also acknowledged some failures. Porat said they are taking a step back in their high-speed internet push known as Google Fiber, because \u201cat the end of the day, it isn\u2019t going to be the transformative play that we believed.\u201d They reached the conclusion\u00a0<\/span>\u201cto pause what we\u2019re doing to see how much we can do with technology before we ramp what we\u2019re doing again.\u201d<\/span><\/p>\n Instead of fiber, one should expect Alphabet to make a big push in machine learning. \u201cWe think machine learning as it relates to healthcare and life sciences is extraordinary,\u201d she said.<\/span><\/p>\n Porat also talked about how Alphabet generally avoids lawsuits, but they believed \u201cthere was only one right path\u201d to handling the self-driving battle with Uber. \u201cWhen we do sue, it\u2019s in our view so compelling that we don\u2019t have an option, but to sue.\u201d She was unable to discuss the lawsuit further.<\/span><\/p>\n Above all, expect Alphabet\u2019s CFO to remain in tech for now. Porat, who used to be the CFO of Morgan Stanley, gave a resounding \u201cno\u201d when asked if she missed Wall Street.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/07\/google-ruth-porat-ap.jpg?w=680\")
Google’s “biggest risk is complacency, not innovating, not investing,” said Ruth Porat, the CFO of parent company Alphabet at Code Con on Wednesday. It’s important that we “continue to evolve what the user experience is,” she added, emphasizing that technology companies need to keep coming up with new ideas to stay ahead.\u00a0 Porat said we should expect… Read More<\/a><\/p>\n\n<\/img><\/a>
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