{"id":342422,"date":"2017-06-01T06:30:27","date_gmt":"2017-05-31T22:30:27","guid":{"rendered":"http:\/\/techcrunch.com\/?p=1498068"},"modified":"2017-06-01T06:30:27","modified_gmt":"2017-05-31T22:30:27","slug":"revenue-i-choose-you-the-pokemon-companys-profits-jump-by-2500-percent","status":"publish","type":"post","link":"https:\/\/people.utm.my\/asmawisham\/revenue-i-choose-you-the-pokemon-companys-profits-jump-by-2500-percent\/","title":{"rendered":"Revenue, I choose you! The Pok\u00e9mon Company\u2019s profits jump by 2,500 percent"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/08\/pokemon-money.png?w=738\" class=\"\"\/><\/p>\n<p id=\"speakable-summary\">It\u2019s been a banner year for The Pok\u00e9mon Company: Pok\u00e9mon GO was a global phenomenon and the latest full-on Pok\u00e9game for the 3DS sold very well indeed. One would expect the company to be doing well financially \u2014 perhaps even doubling or tripling last year\u2019s profits. Well, apparently it <em><span class=\"rendered_qtext\">quinvigintuple<\/span>d<\/em> them, which is to say multiplied by 25 times. (I had to look it up.)<\/p>\n<p>The news comes courtesy of TechCrunch (CrunchGear, technically) alum <a target=\"_blank\" href=\"http:\/\/www.serkantoto.com\/2017\/06\/01\/pokemon-company-japan-profit\/\" rel=\"noopener\">Serkan Toto, who noticed the line item in Japan\u2019s Kanpo gazette<\/a>. Private companies don\u2019t have to report all their financials, but many post a summary in the gazette regularly.<\/p>\n<p>Last year\u2019s net profit was a mere $5.6 million, down from $18.4 million the year before that (probably owing to Pok\u00e9mon X&amp;Y sales). But this year\u2019s net profit? <strong>\u00a515.92 billion, or<\/strong> <strong>$143.3 million.<\/strong> That\u2019s more than 25 times last year\u2019s take.<\/p>\n<p>We knew the game was printing money, of course \u2014 it had reportedly created a billion in revenue <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/02\/01\/report-pokemon-go-has-now-crossed-1-billion-in-revenue\/\" rel=\"noopener\">as early as February<\/a>. Unfortunately, there\u2019s no exact breakdown of these enormous amounts; for example, how much came from in-app purchases and how much came from sponsorship deals. We recently found out that McDonalds and others are <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/05\/31\/pokemon-go-sponsorship-price\/\">paying surprisingly large sums<\/a> to\u2026 lure customers to their stores.<\/p>\n<p>The gravy train won\u2019t stop there, either. Who knows how much they\u2019re making from <a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2017\/05\/25\/tips-for-mastering-magikarp-jump\/\" rel=\"noopener\">Magikarp Jump<\/a>?<\/p>\n<p><small>Featured Image: Bryce Durbin<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/08\/pokemon-money.png?w=680\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/08\/pokemon-money.png?w=680 680w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/08\/pokemon-money.png?w=1360 1360w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/08\/pokemon-money.png?w=150 150w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/08\/pokemon-money.png?w=300 300w, https:\/\/tctechcrunch2011.files.wordpress.com\/2016\/08\/pokemon-money.png?w=768 768w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>&nbsp;It&#8217;s been a banner year for The Pok\u00e9mon Company: Pok\u00e9mon GO was a global phenomenon and the latest full-on Pok\u00e9game for the 3DS sold very well indeed. One would expect the company to be doing well financially &#8212; perhaps even doubling or tripling last year&#8217;s profits. Well, apparently it quinvigintupled them, which is to say multiplied by 25 times. (I had to look it up.) <a href=\"https:\/\/techcrunch.com\/2017\/05\/31\/revenue-i-choose-you-the-pokemon-companys-profits-jump-by-2500-percent\/?ncid=rss\">Read More<\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3nnpmUeXHsU:45VhHEYeFdw:2mJPEYqXBVI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=2mJPEYqXBVI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3nnpmUeXHsU:45VhHEYeFdw:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3nnpmUeXHsU:45VhHEYeFdw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3nnpmUeXHsU:45VhHEYeFdw:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=3nnpmUeXHsU:45VhHEYeFdw:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3nnpmUeXHsU:45VhHEYeFdw:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?i=3nnpmUeXHsU:45VhHEYeFdw:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?a=3nnpmUeXHsU:45VhHEYeFdw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Techcrunch?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Techcrunch\/~4\/3nnpmUeXHsU\" height=\"1\" width=\"1\" alt=\"\"\/> <\/p>\n","protected":false},"author":5817,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[59,66,26],"class_list":["post-342422","post","type-post","status-publish","format-standard","hentry","category-technology","tag-media","tag-techcrunch","tag-technology"],"_links":{"self":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/users\/5817"}],"replies":[{"embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/comments?post=342422"}],"version-history":[{"count":0,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/posts\/342422\/revisions"}],"wp:attachment":[{"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/media?parent=342422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/categories?post=342422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/people.utm.my\/asmawisham\/wp-json\/wp\/v2\/tags?post=342422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}